Oazaar — компания, занимающаяся продажей оазисов по всему миру. Сервис поможет с легкостью найти локацию мечты и сэкономить силы на поиске нового жилья.
Проект демонстрирует, как искусственный интеллект способен видоизменить существующий брендинг, добавляя новые идеи визуализации. Для ребрендинга в качестве исходного проекта я взяла «OAZAAR».
Исходный проект
Ссылка на старый проект: https://portfolio.hse.ru/Project/187332

Ребрендинг с помощью ИИ
В процессе работы над проектом я пользовалась такими ресурсами, как Leonardo, Ideogram, Whatfontis.com, Adobe Color и Perplexity
Логотип
Создано с помощью нейросетей Leonardo Ai (https://app.leonardo.ai/auth/login) и Ideogram (https://ideogram.ai/t/explore)
prompt: create a minimalistic logo for «Oazaar», a company specializing in selling oases. The logo features the text «Oazaar» in a modern font. Below the text is a simple, stylized image of an oasis with a few palm trees and water. The background is white.
Шрифты
Шрифты подобраны сервисом Whatfontis.com (https://www.whatfontis.com/historyid-xeb43770744a21e3762da4cb49e251e61.html) на основе сгенерированных картинок
Палитра
Палитра была подобрана с помощью Adobe Color (https://color.adobe.com/ru/create/image) и визуализирована с помощью Ideogram (https://ideogram.ai/t/explore)
Носители
Создано с помощью нейросетей Leonardo Ai (https://app.leonardo.ai/auth/login) и Ideogram (https://ideogram.ai/t/explore)
Promt: create a cohesive set of branding materials for «Oazaar», a company specializing in selling oases. The materials should include paper, envelopes, business cards, and pens and so on, all featuring the company logo. The dark brown logo shows a form of house and palm, standing on the beach near the sea with text «OAZAAR» writing in Masley font. Incorporate design elements that reflect thestyle of oases, such as natural colors, natural motives and relaxing waves. You can also add some pattern
Плакаты
Первая серия плакатов была сгенерирована с помощью Ideogram (https://ideogram.ai/t/explore)
promt: create a poster for «Oazaar,» a company specializing in selling oases. The poster should prominently feature the company’s dark brown logo, which depicts a house with a palm tree standing on the beach near the sea, with the text «OAZAAR» written in Masley font. Incorporate design elements that evoke the serene and tranquil essence of oases, using a palette of natural colors (light brown and a bit light blue and green) and motives. Include imagery of relaxing waves and lush landscapes to create a sense of calm and escape. Add a tagline, such as"Discover Serenity in Every Breeze» to enhance the message and draw attention to the brand.
Вторая серия сгенерирована с помощью Leonardo Ai (https://app.leonardo.ai/image-generation)
Promt: Create a poster for «Oazaar,» a company that specializes in selling exquisite oases. The poster should showcase a stunning visual of a tranquil oasis setting. Incorporate the company’s dark brown logo, which illustrates a house with a palm by the shoreline, and includes the text «OAZAAR» in the elegant Masley font. Use a harmonious color scheme that includes earthy tones and soft pastels to evoke a feeling of relaxation and peace. Add minimalistic design elements such as gentle wave patterns and subtle floral motifs to enhance the oasis theme. Add an inspiring tagline, like «Find Your Perfect Escape»
Для генерации мокапов и плакатов в среде использовалась нейросеть Leonardo Ai (https://app.leonardo.ai/image-generation)
Promt: create a realistic mockup of a poster for «Oazaar» placed along a coastal road. The poster should prominently feature the company’s dark brown logo, which depicts a house with a palm tree standing on the beach near the sea, with the text «OAZAAR» written in Masley font. Incorporate design elements that evoke the serene and tranquil essence of oases, using a palette of natural colors (light brown and a bit light blue and green) and motives. Include imagery of relaxing waves and lush landscapes to create a sense of calm and escape. Add a tagline, such as"Discover Serenity in Every Breeze» to enhance the message and draw attention to the brand.The color palette evokes a relaxing atmosphere, using natural colors that blend harmoniously with the coastal scenery. The design should include elements of gentle waves and inviting beach motifs to enhance the oasis theme. The mockup should realistically portray the poster. In the background there is the sea, some palms and the road.


Для другого варианта плакатов в среде я использовала Ideogram (https://ideogram.ai/t/explore)
Promt: Create a realistic mockup of a poster for «Oazaar» placed along a coastal road. The poster should prominently feature the company’s dark brown logo, which depicts a house with a palm tree standing on the beach near the sea, with the text «OAZAAR» written in Masley font. Incorporate design elements that evoke the serene and tranquil essence of oases, using a palette of natural colors (light brown and a bit light blue and green) and motives. Include imagery of relaxing waves and lush landscapes to create a sense of calm and escape. Add a tagline, such as"Discover Serenity in Every Breeze» to enhance the message and draw attention to the brand.The color palette evokes a relaxing atmosphere, using natural colors that blend harmoniously with the coastal scenery. The design should include elements of gentle waves and inviting beach motifs to enhance the oasis theme. The mockup should realistically portray the poster. In the background there is the sea, some palms and the road. Less
























