Бренд кофе «Cafezhinho» глазами AI
/image prompt for a project cover: Generate glass coffee bottles against a cave background in light colors. On the bottle should be «Cafezhinho» logo in printed font. The coffee should be in the bottle.
Через эту работу я хочу показать, как искусственный интеллект может преобразовать уже существующий проект, изменив его визуал, но оставив саму концепцию. В качестве исходника я взяла проект за первый модуль второго курса, который был посвящен бренду бразильского кофе под названием «Cafezhinho».
«Сafezhinho» — это бренд бразильского кофе, который акцентирует внимание на аутентичности и традициях кофейного производства. Он вдохновлен уникальной культурой и образом жизни племени Яномами, которые живут в тропических лесах Бразилии.
Исходный проект: https://portfolio.hse.ru/Project/227015
Исходный проект
Ребрендинг глазами ИИ
В процессе создания проекта я использовала такие ресурсы генераций как ideogram, Leonardo Ai. За основу в концепции я взяла мудборд первого модуля, который был построен на наскальных рисунках. Я смотрела на бразильское племя Яномами через призму искусства.
Айдентика
/imagine prompt for logo: Generate a logo for a coffee bean brand in a minimalist style inspired by cave paintings.
Промо-материалы
/imagine prompt for posters: Generate posters for a Brazilian coffee brand called «Cafezhinho», in a minimalist style inspired by cave paintings.
/imagine prompt for identity: Generate a layout of printed products (paper, envelope, business cards) on a white background for the coffee brand Cafezhinho in a minimalist style, inspired by cave paintings, using white, brown, beige and black colors.
/imagine prompt for an advertising poster: Generate an advertising poster for the beans from the brand Cafezhinho. The poster is minimalist and inspired by cave paintings. A little abstract
Пространство
/image prompt for an office building: Generate an office building in which a company selling coffee operates. The building should look realistic and three-dimensional. The building should be in a cave style. Generate it from different sides.
/imagine prompt for the office inside: Generate a design for the office inside coffee brand Cafezhinho inspired by cave paintings in a minimalist style using black white brown beige colors. Make it detailed and stylish.
/imagine prompt for trading platform: Generate trading platform for a Brazilian coffee brand called «Cafezhinho», in a minimalist style inspired by cave paintings. The background of the room is white. The lining for the bags looks like handfuls of spilled coffee.
Айдентика
/imagine prompt for a font solution: Generate a font solution for a Brazilian coffee brand called «Cafezhinho». It is made in a minimalist style inspired by cave paintings.
/image prompt for font: Generate a font for a Brazilian coffee brand. Fully English layout. Letters: A B C D E F G H I K L M N O P Q R S T V X Y Z. The font should look like a rock.
/imagine prompt for colors: Generate colors for a coffee brand. Shades of brown, white, black, beige. Colors should look like Pantone.
/imagine prompt for stickers: Generate a variety of interesting volumetric stickers for the for coffee brand CAFEZHINHO inspired by cave paintings in a minimalist style using black white brown beige colors on a white background.
/imagine prompt for big packaging: Generate big packaging for a Brazilian coffee brand called «Cafezhinho», in a minimalist style inspired by cave paintings. The image shows many bags of coffee. The background is neutral and resembles a light clay cave.
/imagine prompt for little coffee bean packaging: Generate coffee bean packaging from the Brazilian coffee brand «Cafezhinho» in a minimalist style and inspired by cave paintings. Neutral background that allows the subject to take center stage, with the packaging’s natural textures. A focus on the coffee beans themselves, scattered artfully around the packaging.
/imagine prompt for a gift wooden packaging: Generate a gift wooden packaging for beans from the brand Cafezhinho. The name should stand out. The box is open and there are coffee beans inside. The background is neutral.
/image prompt for gift paper bags: Generate gift paper bags held by a female hand for the coffee brand Cafezhinho inspired by cave paintings in a minimalist style using black white brown beige colors.
/image prompt for coffee bottles: Generate coffee bottles against a cave background. in light colors. On the bottle should be «Cafezhinho» logo in printed font. The coffee should be in the bottle.
/image prompt for a hoodie: Generate a fashion photograph featuring a standing fullbody model wearing brown sunglasses and a large, oversized hoodie. The hoodie is adorned with a coffee logo for the Cafezhinho coffee brand. The background is deep, white. The overall atmosphere of the photo is edgy and luxurious. The logo is a coffee bean. The background should be a cave.
Почти все генерации были сделаны через сервис Leonardo.ai (версия Leonardo Phoenix), а последние две были сгенерированы через Ideogram.ai. Путь генераций был последовательным, что помогало ИИ с каждым разом все лучше ориентироваться в запросах.
Использованные сервисы для генераций:
Ideogram.ai (https://ideogram.ai/t/explore) Leonardo.ai (https://app.leonardo.ai/image-generation)
