ZAVARI — ИИ ребрендинг
Keep calm & ZAVARI — девиз кофейни, которую в маленьком городке смело можно назвать уголком люкса. Хозяин, прошедший обучение у поваров, удостоенных звезд MICHELIN, обустроил здесь такую атмосферу, что, оказавшись внутри, сразу ощущаешь себя в гармонии и достатке. Любопытно, насколько разные люди приходят сюда, в погоне за этим чувством. Ведь оно так легко исчезает и смазывается, словно высохшая на солнце акварель.
Главная задача ребрендинга — протестировать, как искусственный интеллект мог бы упростить процесс создания айдентики и преобразить её, опираясь на запросы дизайнера. Для генерации изображений были использованы:
Krea — поиск идей, генерация графики с нуля Расширение с Nanobanana для ИИ внутри Photoshop — генерация мокапов и редактирование изображений а также: Ideogram, Leonardo.ai, ChatGPT, WhatFontIs, Adobe Color
Часть изображений была обработана в Adobe Photoshop для устранения мелких дефектов.
Сначала я решила создать логотип и графические образы, используя собственные работы, как опору.
(прикрепляю референс своей графики) create a logo for a cafe named ZAVARI, an accent font similar to watercolor and ink technique, with a messy touch and slight imperfections, an olive green palette with touches of chocolate brown, a minimalist and sophisticated style.
(прикрепляю свою графику, как референс) create minimalistic, sophisticated illustrations: coffee cup, coffee pot, teaspoon, lace napkin, in ink and watercolor technique, olive green and chocolate brown colors.
create minimalistic, sophisticated illustration of three plates, in ink and watercolor technique with sketchy, messy touch, olive green and chocolate brown colors.
create a sketchy, simple, cartoony illustration with two people. this should be (two girls // an elderly couple (man and woman)) sitting opposite to each other in a cafe behind a small round table. the illustration is cropped so that only the table surface and upper half of man’s and woman’s bodies are visible. The first person is drinking coffee, while the second person is talking. both have happy expressions on their faces, look relaxed and enjoying their time. the technique shoud be chocolate brown ink and olive green watercolor, with a lively, a little messy touch and slight imperfections.
Логотип и графика были преобразованы в плакаты.
create an A4 advertizing poster for a cafe with graphics and logo from reference (прикрепляю графику и лого). Add a small caption describing cafe which correlates with the atmosphere of a poster.
(для второго плаката прикрепила первый, как референс, для сохранения положения лого и верстки)
Create an urban poster mockup with images (прикрепляю плакаты) as two posters placed next to each other. the posters are glued to a rough beige wall and are separated from each other with thin metallic frame. the lighting is warm and sunny and palette is limited to warm greens and browns.
На основе плакатов я утвердила типографические решения (WhatFontIs) и палитру (Adobe Color).
После определения констант можно было перейти к созданию малого фирменного стиля, а также мерча
create a corporate identity mockup: envelope, visit card, letterhead, paper folder and pen with logo from the image (прикрепляю, как референс, лого) in minimalistic and sophisticated style.
Create a studio photo mockup of drip coffee bags (a box for storage and separate bags) in minimalistic style, with logo from reference (прикрепляю референс-лого), placed on a neutral-colored surface. Вторым промптом (add graphics from reference to the mockup) добавляю графику
Create a close-up studio photo of a light-skinned person making a coffee in a mug with a drip bag from reference (прикрепляю референс одного дрип-пакетика, вырезанного прежде в photoshop с соседнего мокапа). The photo is cropped, so that only hands of a person and no face are visible.
Create a realistic photo mockup of a van, using the attached logo and graphics (прикрепляю лого и графику). colors should be taken from palette at the reference (прикрепляю палитру). the graphics is bigger than the logo, placed in the bottom right corner where the van’s trunk is and cropped where necessary. A small caption is on the van’s door written using Garamond Italic font. The van is seen from the side, in the middle ground, parked near a yard. European streets are visible in the background.
create a realistic photo mockup of a delivery man in beige clothes holding a cardboard box package with logo from reference (прикрепляю лого). the photo is cropped so that the man’s face is not visible. the box has pieces and traces of transparent tape and a caption with some technical information about the cups and plates inside the package. European streets can be seen in the background.
Create a studio photo mockup of a person wearing an apron with logo and graphics from reference. the colors should be taken from palette at the reference. the photo is cropped so that the person’s face is not visible. make the person hold a craft coffee cup.
Create a studio photo mockup of three collapsible and reusable silicon coffee cups, using the logo and graphics from reference. the colors of cups should be different and taken from palette at the reference. the graphics should be bigger than logo and cropped, where necessary.
Пространство
create a small cafe interior. there can be seen a barista’s corner, several tables, chairs and sofas. the furniture is made of light wood and its soft parts are olive green. a minimalistic coffee menu is on the wall, above the barista’s table. the style of interior is minimalistic and sophisticated. the color palette is limited to warm green, beige and chocolate brown. the atmosphere is warm and cozy. a logo from reference is added as a print on the wall
Create a small cafe exterior. The style of exterior is minimalist and sophisticated in warm beige, green and brown tones. there can be seen several tables, chairs and sofas seen behind large windows. (прикрепляю интерьер, как референс). the furniture inside is made of light wood and its soft parts are olive green. the cafe is a part of the European multi-storey building of the old foundation and is placed in an urban environment with people and street objects around.
Дополнительная продукция
create a realistic studio photo of a round plate made of light olive green murano glass. the colors resemble a palette from reference (прикрепляю референс палитры) there are gradients and streaks which look like watercolor or marble. the plate is placed on a sophisticated metallic holder which shands on a neutral-colored surface.
(далее прикрепляю созданную тарелку, как референс) remove the holder. place the plate horizontally at the surface. make a stack of similar plates on top of each other.
