ZAVARI — ИИ ребрендинг

Keep calm & ZAVARI - девиз кофейни, которую в маленьком городке смело можно назвать уголком люкса. Хозяин, прошедший обучение у поваров, удостоенных звезд MICHELIN, обустроил здесь такую атмосферу, что, оказавшись внутри, сразу ощущаешь себя в гармонии и достатке. Любопытно, насколько разные люди приходят сюда, в погоне за этим чувством. Ведь оно так легко исчезает и смазывается, словно высохшая на солнце акварель.

Главная задача ребрендинга — протестировать, как искусственный интеллект мог бы упростить процесс создания айдентики и преобразить её, опираясь на запросы дизайнера. Для генерации изображений были использованы:

Krea — поиск идей, генерация графики с нуля Расширение с Nanobanana для ИИ внутри Photoshop — генерация мокапов и редактирование изображений а также: Ideogram, Leonardo.ai, ChatGPT, WhatFontIs, Adobe Color

Часть изображений была обработана в Adobe Photoshop для устранения мелких дефектов.

(прикрепляю референс своей графики) create a logo for a cafe named ZAVARI, an accent font similar to watercolor and ink technique, with a messy touch and slight imperfections, an olive green palette with touches of chocolate brown, a minimalist and sophisticated style.

(прикрепляю свою графику, как референс) create minimalistic, sophisticated illustrations: coffee cup, coffee pot, teaspoon, lace napkin, in ink and watercolor technique, olive green and chocolate brown colors.

create minimalistic, sophisticated illustration of three plates, in ink and watercolor technique with sketchy, messy touch, olive green and chocolate brown colors.

create a sketchy, simple, cartoony illustration with two people. this should be (two girls // an elderly couple (man and woman)) sitting opposite to each other in a cafe behind a small round table. the illustration is cropped so that only the table surface and upper half of man's and woman's bodies are visible. The first person is drinking coffee, while the second person is talking. both have happy expressions on their faces, look relaxed and enjoying their time. the technique shoud be chocolate brown ink and olive green watercolor, with a lively, a little messy touch and slight imperfections.

create an A4 advertizing poster for a cafe with graphics and logo from reference (прикрепляю графику и лого). Add a small caption describing cafe which correlates with the atmosphere of a poster.

(для второго плаката прикрепила первый, как референс, для сохранения положения лого и верстки)

Create an urban poster mockup with images(прикрепляю плакаты) as two posters placed next to each other. the posters are glued to a rough beige wall and are separated from each other with thin metallic frame. the lighting is warm and sunny and palette is limited to warm greens and browns.

create a corporate identity mockup: envelope, visit card, letterhead, paper folder and pen with logo from the image (прикрепляю, как референс, лого) in minimalistic and sophisticated style.

Create a studio photo mockup of drip coffee bags (a box for storage and separate bags) in minimalistic style, with logo from reference (прикрепляю референс-лого), placed on a neutral-colored surface. Вторым промптом (add graphics from reference to the mockup) добавляю графику

Create a close-up studio photo of a light-skinned person making a coffee in a mug with a drip bag from reference (прикрепляю референс одного дрип-пакетика, вырезанного прежде в photoshop с соседнего мокапа). The photo is cropped, so that only hands of a person and no face are visible.

Create a realistic photo mockup of a van, using the attached logo and graphics (прикрепляю лого и графику). colors should be taken from palette at the reference (прикрепляю палитру). the graphics is bigger than the logo, placed in the bottom right corner where the van's trunk is and cropped where necessary. A small caption is on the van's door written using Garamond Italic font. The van is seen from the side, in the middle ground, parked near a yard. European streets are visible in the background.

create a realistic photo mockup of a delivery man in beige clothes holding a cardboard box package with logo from reference (прикрепляю лого). the photo is cropped so that the man's face is not visible. the box has pieces and traces of transparent tape and a caption with some technical information about the cups and plates inside the package. European streets can be seen in the background.