tandem
Изначальный проект
Скрепка — это сервис по решению корпоративных конфликтов. Он сохранит ваши время и энергию, а также решит любые конфликты, возникшие в вашей компании.
Создание стартапа в смежной области
Для начала я определилась, что создам айдентику для компании, которая проводит тимбилдинги. Далее я выбрала метафору: это искра, которая появляется при коннекте двух людей, когда происходит «щелчок» и возникает ощущение, что ты находишься с человеком на одной волне. Я попросила ChatGPT сгенерировать мне список неймингов для компании и определила название tandem, что обозначает союз людей.
prompt: generate english names for a modern team-building company. the key metaphor of the brand is a spark that appears when people connect — the moment of true understanding, shared energy. think of words related to light, energy, teamwork, movement, and human connection. each name should sound natural and be easy to pronounce. provide 10–15 unique name ideas with a short description of what each name represents.
prompt: modern logotype design with bold contemporary typography «tandem» as the central element. The logo should feature a motion-blurred glowing gradient spark intersecting or accentuating the text, creating a soft, vivid burst of red, orange, and yellow light. Ensure smooth diffusion and a warm cinematic glow that adds depth and dynamism without overpowering the typography. The background should be solid black to enhance the warmth and vibrancy of the glowing gradient. Maintain a clean, well-balanced layout and a high-quality, finish consistent with modern graphic design aesthetics.
Также я решила заанимровать свой логотип через hailuo.ai, получился очень интересный и необычный результат.
prompt: make the video from this logo. a glowing motion-blurred streak travels sharply along the diagonal path behind the logo text — starting from the top left corner and shooting dynamically toward the bottom right, following the same direction and energy
В качестве референса для анимации я приложила ранее сгенерированный логотип.
После этого при помощи Adobe Color и What the Font я распознала цвета и шрифты для айдентики.
Чтобы начать создавать носители, я снова обратилась к ChatGPT и попросила его сгенерировать мне список слоганов, которые удачно впишутся в мерч компании.
mockup prompt: realistic visualization of three A4 vertical white digital advertising screens displayed outdoors in a modern urban environment. natural daylight, soft reflections on the glass surfaces, and subtle shadows. the screens are positioned side by side on a sleek metallic structure along a pedestrian walkway. minimalistic dynamic composition with a focus on light and white screens displayed outdoors, warmth, and clarity. the environment features clean architecture, smooth concrete, and subtle greenery. high-quality realistic render, premium outdoor advertising design, aspect ratio 16:9
poster 1 prompt: a modern poster where two smaller glowing sparks approach from opposite corners (top-left and bottom-right) and meet near the center, creating a luminous intersection of warm red-orange-yellow light. ensure smooth diffusion and dynamic tension. black background, warm glow. bold «tandem» logo near the bottom, tagline «where sparks meet.» below. clean, dynamic composition, modern style. aspect ratio 210 × 297 mm
poster 2 prompt: a modern poster design where a massive motion-blurred glowing gradient spark stretches from corner to corner, filling nearly the entire composition as if viewed in extreme close-up. the spark should appear large, radiant, and dynamic, creating a soft yet vivid explosion of red, orange, and yellow light that smoothly diffuses across a deep black background. place the «tandem» logo and tagline «there it is.» centered in the middle of the composition, surrounded by the glow, ensuring the typography remains bold, modern, and over the light. high-quality, aspect ratio 210 × 297 mm
poster 3 prompt: a modern poster design featuring a motion-blurred glowing gradient spark hitting the bottom-right corner of the composition, creating a soft, vivid burst of red, orange, and yellow light. smooth diffusion, warm cinematic glow, black background. bold modern typography «tandem» centered at the bottom, tagline «ignite the connection.» placed beneath it. high-quality, aspect ratio 210 × 297 mm
prompt: a realistic cinematic visualization of a side-view advertising banner. the banner stands slightly angled, viewed from the side, on a urban setting with soft warm lighting and subtle shadows. the design features a glowing motion-blurred gradient streak in vivid red, orange, and yellow hues flowing diagonally across a deep black background. bold modern sans-serif text reads «Together, we glow.» at the center, with the «tandem» logo placed below. at the bottom, include contact details: «+1 (555) 123-4567 www.tandemteam.com». the composition is clean, with a depth and contrast between light and darkness. premium realistic advertising render, high-quality professional visual, aspect ratio 16:9
mockup prompt: realistic visualization of a three white posters in modern office space. warm lighting with soft shadows, minimalistic interior with clean furniture, natural materials, and open collaborative zones. neutral tones balance the composition, focus on posters, front view, premium realistic render, high-quality office, aspect ratio 16:9
poster 1 prompt: a modern poster design combining photo of team-building moments and employees interacting — people collaborating, smiling, exchanging ideas. overlay a motion-blurred glowing gradient spark in vivid red, orange, and yellow hues that flows around the people. the spark should create a soft cinematic glow with smooth diffusion, visually integrating into the scene — illuminating faces, edges, or gestures naturally. a black or dark background, warm color accents, and a sense of movement. place the «tandem» logo and tagline «That Instant Glow» at the left low corner, ensuring they are bold, modern. high-quality poster, aspect ratio 210 × 297 (A4).
poster 2 prompt: a modern poster design combining photo of team-building moments and employees interacting — people collaborating, smiling, exchanging ideas. overlay a motion-blurred glowing gradient spark in vivid red, orange, and yellow hues that flows through or around the people. the spark should create a soft cinematic glow with smooth diffusion, visually integrating into the scene — illuminating faces, edges, or gestures naturally. a black or dark background, warm color accents, and a sense of movement. place the «tandem» logo and tagline «the spark between us.» at the bottom center, ensuring they are bold, modern. high-quality poster, aspect ratio 210 × 297 (A4).
poster 3 prompt: a modern poster design combining photo of team-building moments and employees interacting — people collaborating, smiling, exchanging ideas. overlay a motion-blurred glowing gradient spark in vivid red, orange, and yellow hues that flows around the people, the spark should create a soft cinematic glow with smooth diffusion, visually integrating into the scene — illuminating faces, edges, or gestures naturally. a black or dark background, warm color accents, and a sense of movement. place the «tandem» logo and tagline «the spark between us». at the lower-right corner, ensuring they are bold, modern, and clearly legible, high-quality poster, aspect ratio 210 × 297 (A4).
После того, как я определилась с графическим стилем и разработала рекламные носители, приступила к разработке мерча.
image 1 prompt: realistic product photo of an open premium envelope with a visible card inside. the envelope is matte white with clean minimalist lines, lying on a soft neutral background with natural lighting and gentle shadows. inside the envelope, a card features a vivid glowing gradient design in warm red, orange, and yellow hues, softly diffused across the surface. the «tandem» logo is printed on the card, with a tagline below reading «the spark between us.» high-quality realistic render, modern stationery design, aspect ratio 16:9
image 2 prompt: realistic product photo of an open premium envelope with a visible card inside. the envelope is matte white with clean minimalist lines, viewed from top down. it lies on a glass surface illuminated with a soft gradient glow in yellow, orange, and red tones, natural cinematic lighting with gentle shadows enhances the materials. inside the envelope, a card shows a vivid glowing gradient design in warm red, orange, and yellow hues, softly diffused across the surface. the «tandem» logo is printed on the card, with the tagline «the spark between us.» minimalistic, modern stationery composition. high-quality realistic render, product photography style, aspect ratio 16:9
prompt: a modern tote bag design featuring a single large glowing gradient spark moving dynamically across a deep black background. the spark begins in the top-left corner, flows diagonally toward the center of the bottom edge, and then curves to the right edge, creating a smooth motion path. the spark should be massive, close-up, and radiant, with a soft, diffused glow in vivid red, orange, and yellow hues. the glow should smoothly blend into the dark background, creating contrast and depth. place a small «tandem» logo subtly in the lower corner, and the tagline «shared sparks, stronger teams.» in clean, modern typography. the overall composition should be minimalistic and dynamic, with a close-up perspective and luminous texture. high-quality, fabric tote bag mockup, aspect ratio 16:9
prompt: realistic product photo of hoodie. the hoodie is minimalist and modern, in matte black fabric with a vivid motion-blurred gradient streak in red, orange, and yellow the streak curves gently from lower left to upper right, like an ascending arc. the text «The Spark Between Us» is printed below the streak in clean sans-serif type, with a small «tandem» logo near the neck. soft natural lighting, yellow-orange-red gradient light, cinematic shadows, high-quality realistic render, aspect ratio 16:9
prompt: realistic cinematic photo of a person wearing a T-shirt, walking outdoors near a modern office building during golden hour. the person is seen mostly from the back, slightly turned to the side, mid-motion, sunlight reflecting softly on the shirt’s surface. focus on the back design — a vivid glowing gradient spark in warm red, orange, and yellow hues stretching diagonally across the fabric. the «tandem» logo appears clearly near the upper back, with a small tagline below reading «light it up, together.» natural lighting with golden highlights, soft reflections on glass and metal surfaces. shallow depth of field with subtle motion blur, modern city background with people walking and chatting. minimalistic composition, professional photo, high-quality render, aspect ratio 16:9
Пространство
В качестве пространства я определила офис компании «tandem».
prompt: realistic visualization of a modern office space. warm cinematic lighting with soft shadows, glowing gradient accents in vivid red, orange, and yellow tones. minimalistic interior with clean furniture, natural materials, and open collaborative zones. deep black and neutral tones balance the composition, with subtle golden highlights and reflections. incorporate the attached logo image naturally into the scene as the main branding element on a wall — ensuring it blends seamlessly with the lighting and design. the logo should replace any textual «tandem» reference and match the overall glow. premium realistic render, high-quality office, aspect ratio 16:9
Два изображения пространства сгенерированы одним промптом. Также в качестве референса я приложила изображение ранее сгенерированного логотипа.
Также я визуализировала зону встреч и переговоров.
1 image prompt: realistic cinematic visualization of a modern meeting room. the space features glass walls, clean minimalist furniture, and natural materials such as wood and matte metal. daylight fills the room softly, complemented by subtle warm artificial lighting. glowing gradient accents in vivid red, orange, and yellow tones appear gently along architectural lines or decor elements. several people are seated at the table, engaged in conversation or collaboration. incorporate the attached logo image naturally on a dark neutral wall, softly illuminated with a warm subtle glow that harmonizes with the overall lighting. the logo should feel integrated. premium realistic render, high-quality office interior visualization, aspect ratio 16:9
2-3 image prompt: realistic cinematic visualization of a modern meeting room. the space features glass walls and partitions, clean minimalist furniture, and natural materials such as wood and matte metal. warm cinematic lighting with soft shadows and glowing gradient accents in vivid red, orange, and yellow tones. several people are seated around a modern table, engaged in discussion or collaboration, illuminated by the warm glow that reflects softly on the glass surfaces and faces. deep black and neutral tones balance the composition, with subtle golden highlights and reflections. incorporate the attached logo image naturally into the scene — as the main Tandem branding element on a wall blending seamlessly with the lighting and environment. the logo should replace any textual «tandem» reference and match the overall gradient glow aesthetic. minimalistic, warm atmosphere, premium realistic office interior render, high-quality professional visualization aspect ratio 16:9
Я предложила ChatGPT придумать настольную игру моего бренда, которая будет направлена на тимбилдинг сотрудников. На основе готового описания от нейросети я визуализировала ее:
prompt: realistic product visualization of an open square board game box. the box lid is slightly lifted and placed to the side, showing the organized contents inside. inside are several round gradient tokens, a small hourglass with golden sand, and a stack of simple cards next to the box. each card has short English text only, no illustrations. the box design features a glowing motion-blurred streak — a smooth curved light trail flowing from the lower left corner toward the upper center, expanding softly. the streak glows in gradient tones of red, orange, and yellow, fading into the dark surface of the box. the front and side panels show printed details: «3–6 players», «15 min», and «team-based card game», with small icons in the same gradient palette. the title «Spark it!» is centered in bold sans-serif type on the lid, with the «tandem» logo placed below. the box stands on a glass surface with a gradient background of red, orange, and yellow light, creating reflections. soft highlights and shadows define the materials. aspect ratio 16:9
prompt: realistic visualization of a black ceramic mug placed on a modern office desk in evening light. it features a motion-blurred glowing gradient spark design in vivid red, orange, and yellow hues wrapping dynamically around the mug. the blurred spark appears as a smooth streak of light that curves gracefully. the bold modern text «Spark awake.» is printed clearly beneath the motion spark in clean sans-serif type. soft natural lighting with warm highlights and gentle shadows across the desk, reflections from nearby objects like a laptop and notebook. cinematic composition, high-quality realistic render, aspect ratio 16:9
prompt image 1: modern product visualization of a transparent glass bottle standing on a neutral reflective surface. the bottle features a vivid gradient design in warm red, orange, and yellow tones — smoothly diffused across the glass without motion blur. minimalistic composition with a clean dark background, subtle reflections, and cinematic soft lighting highlighting the transparency and color transitions. the «tandem» logo is placed clearly in the center of the bottle, and a small tagline below it reads «ignite the connection.» a balance of warmth and clarity. realistic high-quality render, product photography style, aspect ratio 16:9
prompt image 2: realistic product photo of a reusable water bottle with a handle, made of transparent glass or high-quality BPA-free material. the bottle features a vivid gradient in warm red, orange, and yellow tones, smoothly diffused across the surface without motion blur. the «tandem» logo is placed clearly in the center, with a tagline below reading «the spark between us.» set on a modern office desk environment — soft natural lighting, warm reflections, blurred background with notebooks, coffee cups, and plants. minimalistic, cinematic. premium realistic render, product photography, high-quality image, aspect ratio 16:9
Также я придумала носители, которые будут буквально изображать метафору бренда: спичечный коробок и свеча.
prompt: realistic product visualization of premium matchbox packaging. the box features a minimalistic, modern composition: a clean matte black surface contrasted with a vivid diagonal gradient streak in warm red, orange, and yellow hues. the «tandem» logo appears centered, illuminated by the gradient glow. the tagline «ignite the connection.» is printed in small modern sans-serif type near the bottom edge. warm lighting with soft reflections highlighting texture and depth, realistic matchsticks partially visible from the open side. high-quality, packaging design render, aspect ratio 16:9
prompt image: realistic product visualization of a premium candle. the candle sits slightly angled on a dark surface, illuminated by soft warm lighting and subtle realistic shadows. the glass container design features a vivid glowing motion-blurred streak — a smooth curved path from the top left side upward toward the upper center streak with a bright fading into a soft gradient halo of red, orange, and yellow light. the label on the candle reads «Spark it!» in bold modern sans-serif type, with the «tandem» logo subtly placed below. minimalistic design with deep black and amber tones, cinematic reflections on the glass, and a glowing flame echoing the gradient hues. premium high-quality product render, modern composition, aspect ratio 16:9
prompt image: realistic product visualization of a premium brand bracelet. a single hand wearing the bracelet is shown close-up. the bracelet features a smooth vivid gradient transitioning from red to orange to yellow, glowing softly at the center while the edges fade into subtle black tones, creating a radiant depth effect. the material is matte silicone with gentle reflections. small printed «Together, we glow.» appear on the bracelet. warm lighting with soft shadows and depth. minimalistic, high-quality product render, aspect ratio 16:9
Используемые ресурсы и нейросети
- ChatGPT — генерация логотипа, слоганов, формирование метафоры и настроения бренда
- Sora — генерация изображений, плакатов, мокапов
- Photoshop — перенос плакатов вручную на мокапы
- What The Font — определение шрифта
- Adobe Color — определение цветовой палитры
- hailuo ai — анимация логотипа
