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Somnia Clinic. Reclaim Your Night. Reclaim Your Life.

This project is a student project at the School of Design or a research project at the School of Design. This project is not commercial and serves educational purposes

Content

1. Concept 2. Mission and Core Principles 3. Clinic Goals 4. Target Audience 5. Clinic Structure: Services and Procedures 6. Programs and Stay Formats 7. Somnia Products for Home Use 8. Communicational Theories 9. Atmosphere and Visual Environment 10. Conclusion 11. Image Sources

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Concept

Somnia is a medical department which is focused on improving sleeping process and reducing digital overload. The project consists of medical knowledge, neuroscience and well-being practices which leads to a single system for examining, diagnosing, treating, and preventing sleep problems.

The concept of the project is based on sleep analysis as a multi — process which is closely linked to stress, circadian rhythms, and modern lifestyle habits. In today’s world, people are permanently exposed to screens, overloaded information, and stimulation and so that it leads to sleep disorders and chronic fatigue. Somnia offers not a quick result, but a long-term and structured approach to recovery from the issue.

While developing this clinic, we are considering not only medical aspects but social theories as well. This approach helps build trust within patients, create easy-understanding of the issue and make interactions more motivating and effective.

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Brand colors

Mission and Core Principles

Our mission is to help people with improving their sleep, reducing digital stress and regaining control over their physical and emotional well-beings using not only a scientifically proven method but a personalized one.

We are guided by the following principles:

1. Holistic Approach: Sleep, stress, and obsession with digital resources are seen as interconnected parts of one huge system that affect overall health state. 2. Scientific Basis: We use medical methods based on evidences and data analysis supported by researchers, combined with modern wellness technologies. 3. Personalization: Each program is tailored up to the patient’s needs, medical data and lifestyle.

Clinic Goals

We aim to supercharge your sleep: fall asleep faster, ditch digital overload symptoms, and reset healthy circadian rhythms. Our doctors slash stress and anxiety so you focus better, get more done, and just feel happier overall.

Target Audience

Somnia is designed for people in middle age experiencing high levels of stress and digital stimulation.

Main target groups include:

1. IT professionals, office workers, and freelancers. 2. Managers and executives. 3. People suffering from insomnia or other sleep disorders. 4. Individuals with symptoms of digital stress: chronic fatigue, irritability, «brain fog.» 5. Those interested in a mindful and healthy lifestyle.

Clinic Structure: Services and Procedures

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Reception

The clinic’s work is built on three consecutive stages: diagnosis, therapy, prevention.

1. Diagnostics and Consultations

This stage includes an initial consultation with a sleep doctor (somnologist), technical examinations (in-clinic or at-home polysomnography, heart rate variability analysis, EEG), as well as consultations with related specialists: a psychotherapist (including CBT-I methods) and a nutritionist.

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The Somnologist’s Office

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The Psychologist’s Office

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The Nutritionist’s Office

2. Therapeutic and Restorative Procedures

Based on the diagnosis, an individual plan is developed. It may include light and sound therapy («Sonic Blanket»), aromatherapy, massage, digital detox programs, HRV biofeedback, and therapy using the proprietary Somnia Cocoon system.

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Aromatherapy Lounge

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Sound Therapy Chamber

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Meditation Hall

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Massage Treatment Rooms

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Digital Bath / Sensory Deprivation Room

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Light Therapy Room

Programs and Stay Formats

We offer different program formats depending on the depth of work needed: daytime digital detox programs, intensive sleep improvement programs, which last 3–7 days, and deep recovery «Deep Recovery» programs, which last 7–14 days. Accommodation is provided in specially equipped rooms with controlled lighting, temperature, and sound environments.

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The Patient Suite / Sleep Recovery Room

Atmosphere and Visual Environment

Our clinic’s physical space embodies our philosophy and serves as a vital communication tool. It’s deliberately designed to minimize sensory overload and aid recovery. We incorporate only natural materials like wood and stone, paired with soft, diffused lighting and a soothing color palette — think indigo, sage, and cream. Minimal digital screens and visual clutter keep things serene, fostering emotional comfort, relaxation, and amplifying the benefits of our therapies in a shared calm atmosphere.

Somnia Products for Home Use

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The Somnia Product Boutique

To help maintain results after completing a program, the clinic offers a line of products for home use:

1. Devices:

Somnia Cocoon hammock-bed, Sonic Blanket generator, Aura diffuser-dawn simulator.

2. Accessories and Kits:

sets of essential oils, Somnia sleepwear, weighted sleep masks, digital detox kits.

3. Additional Items:

doctor-recommended dietary supplements, educational materials and books, gift certificates.
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Somnia Cocoon bed-hammock

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Somnia Aura Diffuser and Dawn Simulator

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Somnia Moon Mirror

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Somnia Sound Blanket Generator

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Somnia Digital Detox Kits

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Somnia Weighted Sleep Mask

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Somnia Lunar Silk Pajamas

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Somnia line of biologically active supplements

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Somnia’s exclusive essential oil blends

Communicational Theories Behind the Somnia Approach

Somnia’s effectiveness is based not only on medical methods but also on carefully designed patient communication. Two key communication theories shape our approach. They help us share information clearly, inspire change, and create a supportive environment.

1. Elaboration Likelihood Model (ELM)

This model says people process information in two main ways, and Somnia relies on both to maximize impact.

The central route is used when a patient is motivated and engaged. Here we focus on in‑depth content: medical examination and diagnostics, scientific grounding, clear explanations of how sleep and stress work, and full transparency of the treatment plan. This builds strong inner confidence and supports lasting behavioral change.

The peripheral way is used to set up trust and positive associations which is not required immediate deep analysis. It is facilitated by the clinic’s environment itself: its visual design, calm and safe atmosphere, recommendations of authoritative specialists and positive image of improved life quality. This point gently prepares the patient for deeper work.

By combining both these ways, Somnia builds effective communication within different patients at all stages of their emotional journey.

2. Symbolic Convergence Theory (SCT)

This theory explains how shared stories and symbols create a sense of community. At Somnia, it becomes the base for forming a supportive, effective network.

During the process of treatment, patients start sharing different personal stories of sleep recovery. These stories merge into a common narrative those about regaining control over one’s life through healthy sleep. In such a way, a community of people with shared values and goals is formed. By sharing these shared meanings, patients get extra motivation, feel truly supported and understood, and find it way easier to stick with new habits. Somnia turns into more than just a place — it’s a space of real connection and common purpose.

Conclusion

Somnia is said to be a complete system where medical care and thoughtful communication work are united. The clinic builds solid trust with patients, supports their long-term behavioral and wellness changes, and forms a cohesive community focused on the value of healthy sleep by applying scientific models of interaction as well.

List of Sources

Bibliography
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1.

Course «Communication Theory: Bridging Academia and Practice»: // Smart LMS URL: https://edu.hse.ru/course/view.php?id=133853 (date of access: 8.12.2025).

2.

Griffin, E., Ledbetter, A., Sparks, G. A First Look at Communication Theory / E. Griffin, A. Ledbetter, G. Sparks. — New York: McGraw-Hill Education, 2019. (date of access: 08.12.2025).

3.

Morin, C. M., Espie, C. A. Insomnia: A Clinical Guide to Assessment and Treatment / C. M. Morin, C. A. Espie. — New York: Springer, 2003. (date of access: 08.12.2025).

4.

Buysse, D. J. Sleep Health: Can We Define It? Does It Matter? / D. J. Buysse // Sleep. — 2014. — Vol. 37, No. 1. — P. 9–17. (date of access: 08.12.2025).

Image sources
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1.

LeonardoAi generations [Electronic resource]. URL: https://leonardo.ai/ (accessed 05.12.2025).

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Promts:

3.

The Somnologist’s Office. Visualize the Somnologist’s consultation room in Somnia, embodying ultra-futuristic and deeply meditative design, with warm amber hidden strip lighting illuminating flowing, wave-like walls in matte deep indigo and charcoal gray, directly inspired by the reference image. The central table is a smooth, dark, polished obsidian composite with an organic, seamless shape. Seating consists of low, enveloping chairs upholstered in textured, dark charcoal fabric, mirroring the reference’s plush forms. Two figures are present: a calm somnologist and a patient (a professional in their 40s), engaged in a calm, focused discussion. Capture both a wide shot showing the entire tranquil, high-tech room and a closer shot focusing on their interaction and the textures of the furniture under the warm light.

4.

The Psychologist’s Office. A profoundly meditative Psychologist’s consultation room for Somnia, inspired by the reference’s deep, dark, cocoon-like forms and pervasive warm amber hidden lighting. The space is cloaked in dark, soft textures: acoustic paneling in deep, matte charcoal, accented by patches of rich, muted sage velvet upholstery on low, modular seating. All forms are curved and flowing. Warm amber light emanates from hidden strips along the curved wall channels, casting deep, soothing shadows. One or two figures (e.g., a serene individual in deep contemplation, perhaps with eyes closed or a therapist gently observing) are present. Capture a close-up to emphasize serenity, plush textures, and the soft light on the face, and a wider shot to show the cocoon-like, emotionally safe environment.

5.

The Dietitian’s Office. A futuristic Dietitian’s office at Somnia, incorporating the organic curves and warm amber hidden lighting of the reference image. The interior features dark, matte surfaces (deep indigo or charcoal) with flowing, wave-like channels illuminated by soft, warm amber strip light. A central, smooth, dark, polished composite counter serves as the workspace. Integrated subtle vertical planting or moss walls provide muted sage green accents. Two figures (a dietitian and a patient, a business professional) are present, seated at the counter, discussing nutritional plans. Capture a wide shot of the clean, organized, yet warm space, and a closer shot of their interaction, highlighting the seamless technology and natural elements.

6.

Light Therapy Room. Design the Somnia Light Therapy room, taking direct cues from the reference’s curved architecture, plush seating, and pervasive warm amber hidden lighting. The room is seamless, finished in matte ash gray and deep indigo, serving as a dynamic canvas for light. The dominant feature is a large, curved wall panel acting as the light source, mimicking the reference’s large illuminated ceiling/wall element, but focused on a dramatic light transition. Warm amber light emanates from hidden strips along the floor and ceiling edges. Depict the light actively transitioning from a deep, saturated warm amber (simulating a powerful sunrise) to a clean, bright, yet soft white. Several figures (3-4, diverse ages) are seated on minimalist, ergonomic loungers in cream or pearl-white fabric, appearing deeply relaxed and revitalized. Capture both a wide shot of the entire immersive, color-changing space and a close-up of a figure bathed in the intense, restorative light.

7.

Sound Therapy Chamber. A Sound Therapy Chamber for Somnia, directly inspired by the reference’s enveloping, dark, and textured forms, and dramatic warm hidden lighting. The room is completely encased in flowing, dark indigo acoustic paneling with curved channels emitting soft, pervasive warm amber light from within, similar to the reference’s illuminated wall details. The form is womb-like and sound-isolating. Lighting is minimal, with the warm amber accent light highlighting the textures and curves. One figure is seated in a futuristic, enveloping chair upholstered in dark, plush material, with eyes closed, appearing deeply immersed in the auditory experience. Capture a close-up to convey profound sensory immersion and the intricate texture of the acoustic walls, and a wider shot showing the chamber’s unique, cocoon-like architecture.

8.

Aromatherapy Lounge. The Somnia Aromatherapy Lounge, transformed into a deeply relaxing, twilight sanctuary, strongly influenced by the reference’s plush seating and pervasive warm amber hidden lighting. The space features flowing, dark indigo walls with curved channels emitting soft, enveloping warm amber strip light. Seating consists of several low, generously padded sofas and individual seating pods upholstered in deep sage green textured fabric, mirroring the reference’s plush comfort. Integrated 'Aura Diffusers' are visible as dark, organic sculptures emitting a faint, cool rose-tinted mist. A small group of 3-4 figures (e.g., a couple and a single individual) are present, some conversing quietly, others relaxing individually. Capture both a wide shot to highlight the lounge’s immersive, olfactory atmosphere and a close-up of a figure experiencing deep relaxation.

9.

Massage Treatment Room. A high-tech, dark, and meditative Massage Treatment Room for Somnia, referencing the smooth forms, plush comfort, and pervasive warm amber accent lighting from the provided image. Surfaces are matte, deep charcoal or indigo, with flowing, curved elements. The massage table is sleek, modern, and seamlessly integrated into the dark environment, illuminated subtly from below with a soft, warm amber glow. The primary lighting is very low and warm, emanating from hidden channels along the baseboards and ceiling, creating long, soft shadows. One figure, appearing deeply relaxed and trusting, is lying on the massage table, with a therapist (partially visible) attending. Capture a close-up of the serene face or hands, and a wider shot showing the room’s luxurious simplicity and enveloping warmth.

10.

Digital Bath / Sensory Deprivation Room. The Somnia Sensory Deprivation Room, drawing heavily from the reference’s smooth, flowing, dark forms and pervasive, impactful warm amber ambient lighting. The entire environment—walls, floor, and ceiling—is a single, continuous surfac e made of a non-reflective, matte, deep indigo or black material. The forms are perfectly smooth and curved. Lighting is restricted to a powerful, pervasive warm amber light emanating from hidden channels along the baseboards and ceiling, creating a profound cocoon of light and shadow, directly inspired by the reference. The central element is a minimalist pod or recliner designed for weightless relaxation. One figure, reclined within the pod, appears to be in a state of profound meditation or weightlessness. Capture both a wide shot to show the vastness of the 'void' and a close-up of the contemplative figure, highlighting the soft glow on their face.

11.

Meditation Hall. A vast, contemplative Meditation Hall at Somnia, inspired by the reference’s architectural curves, deep dark tones, and striking warm amber ambient lighting. The space is expansive, with flowing, wave-like walls in matte deep indigo. Warm amber light emanates from hidden strips along the ceiling and baseboards, illuminating the undulating walls and creating a tranquil, ethereal glow. Seating consists of low, minimalist meditation benches or floor cushions in dark sage green or pearl-white upholstery, arranged in an open, organic pattern. A group of 5-7 figures, diverse in age and gender, are meditating peacefully on the floor cushions. Capture a wide shot to show the expansive hall and group harmony, and closer shots of individual serene faces under the meditative lighting.

12.

The Patient Suite / Sleep Recovery Room. A Somnia Patient Recovery Suite, blending the luxurious, cocoon-like comfort and pervasive warm amber hidden lighting of the reference image with advanced sleep technology. The room features flowing, curved walls in matte ash gray and deep indigo. The central element is the Somnia 'Cocoon' bed, softly illuminated from beneath with a warm amber glow, serving as the focal point.

13.

Integrated technology is near-invisible, with subtle ambient lighting mimicking the reference’s effect. A large, minimalist screen displays abstract, calming visuals. One figure, appearing deeply relaxed and in a state of restorative sleep, is resting in the Somnia bed. Capture a wide shot showing the luxurious, high-tech room, and a close-up of the peaceful sleeping figure, emphasizing the soft lighting and plush textures.

14.

Somnia 'Cocoon' bed-hammock. Visualize the Somnia 'Cocoon' bed-hammock as the ultimate expression of luxury sleep, presented in a minimalist, ultra-futuristic bedroom setting, directly inspired by the store reference images' flowing dark architecture and warm amber hidden strip lighting. The 'Cocoon' itself is a large, enveloping, organic-shaped bed upholstered in a plush, textured dark charcoal or deep indigo 'Lunar Silk' fabric, with a subtle, internal pearlescent glow (not blue light) emanating from its base. The surrounding room features curved, matte walls with warm amber strip lighting flowing along channels. One figure, a serene professional in their 30s-40s, is deeply relaxed or peacefully sleeping within the Cocoon. Capture both a wide shot showcasing the Cocoon as a sculptural centerpiece in the tranquil room, and a close-up emphasizing the luxurious fabric texture, the soft internal glow, and the calm expression of the sleeper under the ambient warm light.

15.

Somnia Sound Blanket Generator. Generate an image of the Somnia 'Sound Blanket Generator', presented as a high-tech, minimalist device. Its form is smooth, sculptural, and organic, made of matte dark gray or obsidian composite, blending seamlessly with the store’s aesthetic of dark, flowing surfaces and warm ambient lighting. The device features a subtle, pulsating, internal light in a very pale cyan or lavender, suggesting gentle activity. It rests on a low, sculptural display pedestal (like those in the store references), illuminated by a focused warm amber spotlight. A discerning hand (from a professional in their 30s-40s) is gently interacting with the device’s smooth surface. Capture a close-up highlighting its material, subtle light, and sleek design, and a wider shot showing it elegantly placed within a serene, dark environment with characteristic warm strip lighting.

16.

Somnia Aura Diffuser and Dawn Simulator. Visualize the Somnia Aura Diffuser and Dawn Simulator as a cohesive, elegant system, presented within a serene, minimalist bedroom environment, inspired by the store references' dark, flowing forms and warm hidden lighting. The Aura Diffuser is an organic-shaped, dark, polished stone-like object, gently emitting a thin, cool rose-tinted mist. The Dawn Simulator is integrated or positioned alongside as a sleek, unobtrusive light panel. The scene captures the light transition from a deep, atmospheric indigo to a soft, warm amber glow emanating from the panel. A hand gently adjusts the settings on a subtle interface. Capture a close-up emphasizing the refined materials, the ethereal t showing the devices harmoniously integrated into a dark, tranquil space with warm ambient strip lighting.

17.

Somnia’s exclusive essential oil blends. «Generate a sophisticated product shot of Somnia’s exclusive essential oil blends. The bottles are sleek, dark glass with minimalist, elegant labels in subtle metallic print, reflecting the brand’s premium, futuristic aesthetic. They are arranged artfully on a low, sculptural display unit (like those in the store references) made of dark, polished composite, against a backdrop of flowing, dark indigo walls. The display unit is subtly backlit by warm amber light, creating an ethereal glow around the bottles. A hand (belonging to a discerning customer) is reaching out to gently pick up one of the bottles. Capture a close-up focusing on the exquisite packaging, the liquid within the dark glass, and the warm light reflecting off the labels, and a wider shot showing the elegant display arrangement.

18.

Somnia 'Lunar Silk' Pajamas.Visualize the Somnia 'Lunar Silk' Pajamas, emphasizing their luxurious texture and calming design. The pajamas (e.g., a folded top and bottom) are made from a matte, deeply soft, textured fabric in deep indigo or muted sage green, subtly showing faint, integrated fractal patterns based on the Golden Ratio. They are artfully folded and displayed on a low, organic-shaped display pedestal (like those in the store references) made of dark, polished material. The display unit is softly illuminated from beneath by warm amber light, highlighting the fabric’s plushness. A hand (from a contemplative figure) is gently touching the fabric, feeling its softness. Capture a close-up to highlight the intricate texture, subtle pattern, and the way the warm light plays on the fabric, and a wider shot showing the pajamas as an inviting, exclusive item within the serene store environment.

19.

Somnia Weighted Sleep Mask. Generate an image of the Somnia Weighted Sleep Mask, showcasing its comfort and advanced features. The mask is made of a plush, dark, contoured 'Lunar Silk' fabric, with a subtle, integrated indicator (perhaps a tiny, faint light) for sleep phases. It is gently placed on a smooth, dark, organic display surface, resembling the store’s display units, illuminated by soft, warm amber light from hidden sources. A serene figure, appearing deeply relaxed, has the mask gently resting on their face, highlighting its ergonomic fit. Capture a close-up focusing on the mask’s texture, ergonomic contours, and the calm expression on the face, as well as a wider shot suggesting its placement within a calming, dark environment.

20.

Somnia 'Moon Mirror'. Visualize the Somnia 'Moon Mirror' handheld device. It’s a sleek, smooth, dark, ergonomic object made of polished composite material, designed for pre-sleep relaxation. The device is actively projecting a subtle, ethereal moon phase graphic onto a dark, matte surface. It rests on a low, dark, sculptural display (like those in the store references), subtly illuminated by warm amber light. A hand is gently holding the device, or observing the projection. Capture a close-up emphasizing the device’s sleek design and the soft, glowing moon projection, and a wider shot showing the device’s effect in a dimly lit, tranquil setting, consistent with the clinic’s dark, meditative aesthetic.

21.

Somnia’s Digital Detox Kits. ProGenerate a product shot of Somnia’s Digital Detox Kits, presented with minimalist elegance. The kit includes a sleek notebook (recycled, textured paper, dark cover), a minimalist pen, and a small, organic-shaped meditative sound device (similar to the 'Sound Blanket Generator' in aesthetic). These items are artfully arranged on a low, dark, sculptural display unit (like those in the store references) with warm amber underlighting. The backdrop is a flowing, dark wall with characteristic warm strip lighting showing the devices harmoniously integrated into a dark, tranquil space with warm ambient strip lighting.

22.

The Somnia Product Boutique. Visualize the Somnia Product Boutique, designed as an ultra-futuristic, deeply meditative retail sanctuary, directly inspired by the provided reference images with their smooth, flowing, wave-like architectural elements, prominent warm amber hidden strip lighting, and low-profile, organic display units. The space features dramatic, curved walls in matte deep charcoal or dark indigo, with continuous, undulating channels that emit a pervasive, soft, warm amber light from hidden strips, outlining the architectural forms and illuminating the integrated shelving, just like in the references. The overall ambiance is serene, exclusive, and subtly ethereal.

23.

The Somnia Reception Desk. Visualize the Somnia Reception Desk, acting as the focal point of the brand’s ultra-futuristic, meditative aesthetic, heavily inspired by the reference image’s flowing architecture and warm, hidden lighting. The desk itself is a monolithic, sculptural form made of dark, polished composite material (like obsidian or dark volcanic stone), its shape organic and seamless, with no sharp edges. It is subtly illuminated from beneath by a soft, warm amber glow, casting gentle shadows and highlighting its material. The wall behind the reception desk features deep indigo or matte charcoal gray paneling with continuous, wave-like channels that emit a soft, warm amber or pearl-white light, similar to the reference’s dramatic architectural lighting. The lighting should be very low-key and ambient, creating a sense of depth and tranquility. A single figure, a calm and approachable receptionist, is positioned behind the desk, appearing professional and serene. Their attire should also reflect the brand’s aesthetic (e.g., a dark, minimalist uniform). The overall impression is one of sophisticated, seamless technology meeting natural, calming design, conveying exclusivity and immediate peace upon arrival.

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