ребрендинг ЗАПОЛЯ

Create a photorealistic architectural photograph of the career exploration camp «проба» in a temperate woodland setting. The attached brand sheet defines the identity; the workshop interior reference defines the practical educational atmosphere.Show a believable, moderately budgeted low-rise campus, not an office park, luxury hotel or futuristic resort. Use a slightly elevated three-quarter exterior view showing the main workshop building, shared courtyard and modest residential buildings farther behind.Three simple rectangular workshop volumes are offset horizontally and step gently upward in roof height, echoing the brand’s stepped route. Connect them with a practical covered pedestrian gallery making clear right-angle turns, with continuous step-free circulation. Large but realistically constructed windows reveal workbenches, a design studio and shared project tables.Use warm off-white plaster or fiber-cement façades EFEDE7, deep navy steel window frames and canopy structures 202D46, and restrained terracotta entrance portals #CD533C. Add natural timber where structurally appropriate.A small approved «проба» logo marks the main entrance; preserve its reference lettering and stepped symbol. Keep other surfaces free of writing.Include a shaded outdoor project table, ordinary benches, simple planted edges and a few teenagers with a mentor at natural scale. Separate quiet residential cabins from the workshops with trees.Soft afternoon daylight, realistic construction details, grounded roofs and columns, clear pedestrian paths, authentic material texture. Horizontal 16:9 composition. The brand should shape the massing, circulation and building details, without giant letters, sculptural staircases, floating volumes or theme-park decorations.
Prompt by Chat GPT, Image by Nano Banana

Крупная плотная кириллическая типографика, светлый фон, фотографии реальной профессиональной деятельности и редакционный коллаж, тонкие линии-разметки. Жёстко запрещено произвольно отходить от утверждённой системы, менять логотип и шрифты между носителями, добавлять случайные цвета, фантастические элементы и псевдотекст.

Warm off-white backgroundEFEDE7, deep navy 202D46 and terracotta CD533C, flat editorial layout, generous whitespace, no photos, mockups, shadows or decorative effects. Title: «Айдентика „проба“».Across the upper half, clearly show exactly THREE logo versions, each once: full logo with «профориентационный лагерь», logo without the descriptor, and the small standalone stepped symbol. Label them «С дескриптором», «Без дескриптора», «Малый знак».In the lower-left section titled «Цветовая палитра», show three large color swatches with their exact labels: «Тёмно-синий 202D46», «Терракота CD533C», «Светлый EFEDE7».
In the lower-right section titled «Типографика», show the actual family name «Golos Text» and three clear specimen lines: «Regular 400», «SemiBold 600», «ExtraBold 850». Include one short Cyrillic specimen «Аа Бб Вв Гг Дд». Match the real Golos Text specimens in the reference. Keep all Russian text accurate and readable. Balanced professional brand presentation, no extra content.
Prompt by Chat GPT, Image by Chat GPT

Графика и типграфика
Собери вертикальный кейвизуал профориентационного лагеря «проба» размером 1200 × 1680 px. Используй готовую фотографию как отдельный помещённый ассет: сохрани героев, предметы, освещение и цвет; допускается кадрирование при размещении. Айдентика основана на принципе «Маршрут рождается из действия». Палитра графики строго ограничена: тёмно-синий, терракотовый, светлый фон #EFEDE7. Сохрани естественные цвета фотографии.
Набери заголовок и подписи настоящей кириллической гарнитурой Golos Text. Используй насыщенный заголовок, более спокойные смысловые подписи и мелкую функциональную маркировку. Не деформируй буквы и не имитируй шрифт генерацией. Для логотипа используй один мастер «проба» с дескриптором «профориентационный лагерь». В логотипе форма трёх ступеней и стартового квадрата фиксирована.

Изображения
1.1
Wide horizontal 3:2 environmental medium shot, ONE 17-year-old girl with short dark chestnut hair and a dark navy cotton shirt. View from her left side, she is concentrated using an unbranded mirrorless camera at chest/eye level to photograph a small handmade ceramic vessel on a windowsill table. Camera held naturally with right hand on grip and left supporting the lens, realistic fingers, no tripod needed. Place her in right half of the composition, leave a soft off-white wall and warm window shadow in left third; include both the subject she is photographing and her concentrated face in context. Camera viewfinder and lens geometry believable. A single solitary quiet moment of observation, not a photo shoot with other people. 50 mm editorial documentary lens, crisp eyes and fingers, gently softened room background. Single coherent photo, never split screen.
2.1
Wide horizontal 3:2 diagonal environmental shot, exactly THREE people: two teenage boys aged17 and an adult female instructor around35. In a real clean supervised makers workshop they assemble a small mechanical articulated desk lamp from plywood arms, small bolts and a ready-made metal base, no electricity connected. One teen holds a joint gently in a small woodworking clamp, another tightens one bolt with an ordinary screwdriver, instructor watches attentively from side, her hands clear of the tool. Visible protective glasses, appropriate work aprons, organized hand tools. View from table height across the workbench, blurred plywood part at near-left foreground, sharp specific hand action and joint near center, faces visible in upper half. Informal concentration and exchange, no smiling to camera. Plenty of visual depth and believable tool contact, spacious real workshop. No power machinery, no sparks, no floating objects.

3.1
Vertical 4:5 intimate over-the-shoulder close-up, exactly TWO teenage participants, one girl with tied dark hair and one boy with warm brown skin, both17. A real communication/product design workshop: girl folds a scored off-white paper packaging prototype with tabs while boy compares terracotta and navy physical paper samples beside it. Camera above and just behind shoulder, close view of careful hands, scored paper creases, a steel ruler and closed craft knife safely on a cutting mat.Strong sidelight from left reveals paper texture and fold lines. NOT a tabletop flat-lay, actual spatial over-shoulder viewpoint with depth. No printed words or graphics on the paper, no invented logos, no computers required. Believable crafted object, no impossible interwoven fingers, realistic material thickness.
4.1
Horizontal 3:2 elevated oblique wide documentary frame from an upstairs/raised camera position looking down at about40 degrees, exactly FIVE distinct teenagers aged16–18 around a large plywood shared studio table. One participant demonstrates a small assembled adjustable plywood lamp; two examine a cardboard bridge prototype; another gestures to a blank folded paper package while fifth listens. Lively real discussion, varied posture, no one looks at camera. Room edge and open clear floor visible around the table, asymmetrical composition, table diagonally across frame. Camera at elevated human viewpoint not impossible directly overhead; dynamic but credible. Natural soft light, shared work as social experience, not a formal classroom presentation or office meeting.

5.1
Vertical 4:5 intimate waist-up documentary portrait of ONE 17-year-old teen boy with short curly black hair, medium tan skin, natural facial asymmetry, ordinary cream T-shirt under a navy work overshirt. He has just finished a craft session and holds a small handmade wooden articulated desk lamp naturally at waist/chest level with both hands; exact fingers and arm joints realistic. Looks quietly and confidently near the camera, relaxed closed-mouth expression, not triumphant advertising grin. Place him just right of center, breathable soft blank plaster area at upper-left for later editorial cropping. Actual camp workshop softly blurred behind, one workbench and daylight window hinted. 85 mm portrait feel, eyes in focus, authentic skin texture and a hint of sawdust on sleeve; crafted object is still recognizable, not toy-like or futuristic. Slightly informal posture, dignity and individuality. No typography, props with text, or additional people.
Prompt & design by Codex/Chat GPT, Background by Nano Banana

Плакаты
1.1
Exact headline «СНИМАЙ». Candid documentary photograph of a teen girl operating a normal professional camera, another teen holding a simple reflector, honest afternoon workshop daylight, camera strap, focus and curiosity, not posed smiling. Route line turns near the camera viewfinder and leads towards a separate small contact-print rectangular crop. Mostly paper, navy heading, terracotta line.
2.1
exact headline «СОБИРАЙ». Candid documentary photo of two teenagers assembling a real small wood model with hand tools, careful hands and believable construction. Tightly cropped tabletop details in a secondary rectangle. Mostly deep navy with warm-paper type and terracotta route. The route changes direction to frame the assembled result.
3.1
Exact headline «ПРИДУМЫВАЙ». Documentary photograph of three teenagers in a design workshop discussing cut paper, material samples and hand sketches. A strong cropped seated portrait and broad table area. Warm paper and terracotta compositional panels, navy type. Route turns through material sample crops into final model image.
Мокап
1.2
Create a photorealistic street advertising mockup in a contemporary city center. Show three adjacent portrait advertising displays with realistic dark metal frames, positioned on a paved pedestrian street near stone building façades.Place the three supplied finished posters from: «СНИМАЙ», «СОБИРАЙ», «ПРИДУМЫВАЙ». Use an almost frontal camera angle so all three posters remain readable and fully visible. Add believable frame depth, subtle glazing reflections, natural daylight and contact shadows. Keep pedestrians and street details in the background without obscuring the displays. One coherent horizontal photograph, with no added captions or presentation graphics.
Prompt by Chat GPT, Image by Nano Banana

Дизайн
exploration camp «проба», with a 3:1 aspect ratio. Use no photographs, illustrations, mockup environment, gradients or three-dimensional effects.Use a solid deep navy background, HEX #202D46. Place the following exact Cyrillic headline on the left in two lines: «ПОПРОБУЙ»
«СВОЙ МАРШРУТ”Use warm off-white, HEX #EFEDE7, and heavy Golos Text typography. Keep the words complete, clearly readable and suitable for viewing from a distance.
Мокап
Create a photorealistic mockup of the supplied horizontal banner installed in a realistic metal advertising frame in a city center. Use the additional street reference only to match the architectural setting, daylight and atmosphere.
Transfer the finished banner as unchanged artwork. Preserve its complete headline, exact lettering, master logo, descriptor, stepped route, colors, margins and 3:1 aspect ratio. The banner itself must contain only typography and graphic elements, with no photographs.
Prompt by Chat GPT, Image by Nano Banana

Бейдж
1.1
Create a photorealistic product photograph of the supplied accordion brochure opened on a light wooden desk.
Position the brochure prominently near the center of the frame, with every panel visible. Show realistic folds, paper thickness, slight changes in panel angle and soft contact shadows. The printed graphics must follow the physical paper surfaces naturally.Place the supplied navy branded pencil case and two branded pencils nearby without covering the brochure. Match their appearance to the reference images. Use soft daylight. Keep the brochure as the visual focus.
1.2
reate a photorealistic close-up of one supplied participant badge worn by a person in a dark navy cotton shirt. Position the complete badge at the center of the image, almost front-facing and in sharp focus. Crop the person’s face out of the frame.Preserve the badge’s approved design: warm off-white card, rounded corners, «проба» logo, descriptor, «УЧАСТНИК», blank name field and terracotta route. Do not alter the lettering, layout or colors.
Брелок
2.1
a practical folded dark navy woven fabric key fob, approx90mm long and22mm wide, reinforced stitched attachment loop or metal eyelet. ONE real stainless-steel split ring actually passes through the reinforced attachment and through the holes of THREE ordinary small metal house/locker keys. Correct ring topology, split-ring overlap, real key teeth and shoulder profiles, subtle scratches and contacts. Keys fan out naturally on the surface, nothing floating and no impossible welded metal.
2.2
soft daylight with restrained metal glints, focus on the brand and ring, enough depth for key shapes to remain recognizable. Real tightly woven polyester webbing, durable bar-tack stitching, plausible affordable camp merchPrompt by Chat GPT, Image by Midjourney