Описание
«Теплый контакт» — современный приют для собак и кошек. В основе концепции лежит идея безопасного, осознанного и экспертного сближения человека и его будущего питомца. Проект переосмысляет визуальный язык благотворительных организаций, уходя от трансляции жалости к созданию платформы для дружбы, доверия и взаимной поддержки, созданию уюта и тепла
Айдентика
Promt for ChatGPT:
Minimalist 2D logo, one-line art of a heart with elegant horizontal curls on sides. Underneath, text «Теплый контакт» in bold rounded font. Flat design, no shadows. Color: brown #B78248. Without background. Cozy pastel aesthetic.
Promt for animation:
Animate this static logo step-by-step. First, the brown calligraphic line with a heart outline draws itself from left to right as a smooth, continuous ink stroke on the beige background. Once the heart line is fully drawn, the text «Теплый контакт» smoothly fades in and floats up vertically from underneath the line. Minimalist motion graphic transition, 2D vector style.
Brand style board: bold rounded font name «Rotonda Bold» on a pastel yellow banner, below it eight rounded color swatches with HEX codes: #FBF6E5, #FFF29B, #FECD92, #CAEAC1, #CFEBF5, #D5CBED, #FECCCF, #B78248. Flat, clean, cream background.
Соцсети
Three vertical Instagram Stories mockups, account «warm_contact», soft watercolor illustrations with pastel blobs and pink hearts: 1) a puppy giving its paw to a human hand, cream background, text «Теплота, которую не забыть»; 2) a girl in a lilac hoodie nose to nose with a tabby cat, mint background, text «Контакт с бесконечной любовью»
Three Instagram post mockups, account «warm_contact», watercolor illustrations in flat pastel backgrounds (blue, yellow, lilac): a cat looking at a treat in a hand, a boy petting a dog, hands petting a gray cat. Text with dates: «Лекция о языке тела питомца 4 мая 9:30–11:30», «Лекция о заботе о хвостике 18 мая 12:20–14:20», «Лекция о первом шаге к доверию 22 мая 15:40–17:40». Rounded font, cute pi
Two vertical Instagram Story mockups side by side, account «warm_contact», cream background with pastel watercolor blobs, tilted polaroids with the attached photos of people with pets. Text: «Теплый контакт без слов» (2 polaroids) and «Идеальный контакт» (3 polaroids).
Промо-материалы
Promt for first poster:
Vertical A4 poster for an animal shelter, pastel light blue background. Center: a kitten lying on its back in a yellow pet bed with a heart on it, playing with a pink yarn ball. Text centered, Rotonda Bold: «Уют там, где есть кот», «Забери свой уют из приюта». Footer in one line: attached logo, «г. Кемерово, ул. Авиаторов, д. 12», «+7(923)567-42-01», «warm_contact.ru».
Promt for second:
Vertical A4 poster for an animal shelter, pastel pink background. Center: a blue doghouse with a heart-shaped window, a sleeping puppy with brown ears inside the entrance. Text centered, Rotonda Bold: «Счастье ждет в приюте». Footer in one line: attached logo, «г. Кемерово, ул. Авиаторов, д. 12», «+7(923)567-42-01», «warm_contact.ru».
Promt for third:
Vertical A4 poster for an animal shelter, pastel yellow background. Center: a cat stretching with its tail up, playing with a toy fish and a rainbow striped ball. Russian text, centered, Rotonda Bold. Text: «Радость играет в приюте», «Подари ей теплый дом». Footer in one line: attached logo, «г. Кемерово, ул. Авиаторов, д. 12», «+7(923)567-42-01», «warm_contact.ru»
Realistic 16:9 mockup: the three attached posters side by side, unchanged, on a warm peach wall in a sunlit cozy room with diagonal window shadows. Warm pastel tones.
16:9, warm cream-peach palette: a girl sits by a window, nose to nose with a golden retriever in a green bandana; pet bed, toys and bowls around.Upper right, rounded font, in Russian: «Они нашли друг друга, Найдите и вы своего другав приюте „Тёплый контакт“» Small line above: «г. Кемерово, ул. Авиаторов, д. 12», «+7(923)567--42-01, „warm_contact.ru“.
Realistic mockup: the attached banner on a large outdoor billboard against a blue sky with soft clouds.
Мерч
Two pet bowls on a cream carpet in warm sunlight: a cream bowl with water and a brown bowl with dry food, each with the attached «Теплый контакт» logo printed on the side, a ginger-and-white cat eating from the brown one, photorealistic.
First: a sleeping ginger-and-white cat in a sage-green and cream boucle pet bed with the attached logo embroidered on its side, a tabby cat peeking over the edge. Then: a sleeping brown-and-white dog curled up in a pink and cream boucle pet bed with the same embroidered logo. Warm sunlight, wooden floor, photorealistic.
A tabby cat and a spaniel dog sitting back to back to the camera on a cream blanket, wearing cream linen vests with small heart patterns and the attached logo on the collar, pastel room with a lilac window, soft light, photorealistic.
Cozy lifestyle mockup: a soft cream fleece blanket with a seamless pattern of small hearts from the attached «Теплый контакт» logo (a thin brown line forming a heart with a loop) in rows, loosely draped on a light sofa with a pillow, a tiny chihuahua curled up asleep on it. Warm, calm, sunlit mood with soft window shadows, visible folds and fluffy texture, photorealistic,
Пространство приюта
Modern animal shelter building exterior, wooden slat facade, large glass windows, pastel sage and lilac walls, glass entrance, stone path, green garden, a dog and a cat on the lawn, sunny sky, photorealistic.
Interior of a modern animal shelter lobby, wooden reception desk in the center, two pastel arches (sage green with a dog icon, lilac with a cat icon), two schedule boards on the wall, paw prints on the floor, warm light, photorealistic.
First: a row of open dog suites in a shelter, tall light-wood partitions with slatted tops, soft sage and blue dog beds, toy baskets, calm dogs. Then: a cozy cat lounge with a cream curved sofa, pink pillows, round poufs, wooden cat trees by a large garden window, a few cats. Pastel colors, soft sunlight, photorealistic.
Sunlit outdoor shelter play yard with a wooden pergola, cream sun sails and glass sides, divided by a low wooden fence: on the left a dog zone with pastel ramp, tunnels and a golden retriever, on the right a cat zone with pink cat trees, a round bed and cats. Green grass, round bushes, central arch with a cozy bench, soft pastel colors, photorealistic.
First: a sunlit dog play room in a shelter, sage-green bench sofa, open glass door to a garden, wooden play structures, toys, happy dogs. Then: a bright cat play room with large windows, wooden cat trees, a rope bridge, cubby houses, lilac and sage cushions, resting cats. Pastel colors, soft sunlight, photorealistic.
