Rebranding «Love Points» 18+
Have you ever wondered why it’s awkward for you to go into a sex shop? Why is it still uncomfortable to speak openly about sex?
The concept of rebranding «Love Point» is built around the idea of dialogue. We are not silent about important topics and problems, but we speak of them openly and sincerely — which is why it does not seem to be going. We create a space where we can discuss our desires and preferences in peace, thereby destigmatizing the subject of sex and making it a natural part of life. The buyer is not ashamed to go into a store that speaks the same language, respectful and honest.
The Love Point team recently rebranded, so we kept the logo we recognize, but we looked at the brand concept from the new side. The logo has gained flexibility in the sketches, allowing it to be used organically in any photographic and video material. The visual concept is based on black and white photographs of the human body, reflecting a sincere, clean relationship. The dialogue, as a key idea, also appears in the graph: focused font and, in addition, light, non-smart humor, which makes communication alive and human.
Listen and be heard!
