Media Concept
«PULSE» is an independent media platform focused on contemporary electronic music culture. The project explores the electronic scene—its artists, musical genres, clubs, festivals, technologies, and visual language.
The media’s primary mission is to discuss electronic music not just as a musical phenomenon, but as an independent element of contemporary culture. The focus is on local artists, emerging DJs and producers, independent labels, club venues, and communities. The media targets an audience interested in electronic music—those who attend events, create music independently, or follow the evolution of modern culture.
Core Thematic Areas
Musical genres and directions of the electronic scene.
Interviews with DJs, producers, and organizers.
Reviews of music releases and independent labels.
Music selections and curated playlists.
News about clubs, festivals, and events.
Visual culture of the electronic scene: album art, posters, and space design.
Music production and DJing technologies.
Main Platforms: Telegram is the primary media platform, while VK and YouTube are supplementary content distribution channels.Formats: publications, interviews, music playlists, short videos, reports, event announcements, and DJ sets.
Target Audience
Researchers — individuals interested in discovering new music and studying electronic culture.
Club Audience — attendees of parties, festivals, and music events.
Creators — DJs, producers, VJs, and other professionals in the music industry.
Cultural Observers — people interested in contemporary music, art, and urban spaces.
Data Sources for Media
Data Schema: Human and Machine Processing
Media work involves two methods of information processing: human and automated. They complement each other, allowing publications to be prepared more quickly while maintaining editorial quality.
Human Processing
The individual is responsible for the semantic and creative components of the project. The Editorial Team independently: — Selects topics and determines their relevance. — Conducts interviews with artists and industry representatives. — Analyzes music releases and cultural events. — Verifies the accuracy of the information. — Formulates the authorial stance and editorial style. — Selects photographs, videos, and visual materials. — Makes the final decision regarding publication.
Machine Processing
Automated services help collect, sort, and process information.
They are used for:
— Tracking new publications and music releases.
— Gathering information about events and festivals.
— Recognizing and transcribing audio interview recordings.
— Checking spelling and editing texts.
— Creating drafts and structuring materials.
— Planning publications and analyzing audience statistics.
General workflow for data handling:
Guidelines for Automated Services
To operate «PULSE,» several automated tools are utilized. Each service fulfills a specific function in the process of content creation and distribution.
General Automation Rules:
Authenticity. Automated services are not considered independent sources of reliable information. Facts must be verified using primary sources.
Authorship Control. Artificial intelligence is used as a supplementary tool, not as a replacement for the editor or the material’s author.
Transparency. When using generated images, texts, or other materials, you must acknowledge the authorship considerations and indicate the use of AI where necessary.
Unified Style. All materials, regardless of how they are created, must align with the visual and editorial concept of «PULSE.»
Security. Personal data of interviewees and the editorial office’s internal materials are not transferred to third-party services unless necessary and with appropriate permission.
Publication Control. No material should be published fully automatically without prior human review.
