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Kristina Chernyaeva

Portfolio for admission, 2026

Brand & digital designer
Saint Petersburg · HSE Communication Design, 2023–2027

— I treat every brand as a world with its own rules,
aesthetic and story. I build these worlds through identity, lettering, texture and merch, then carry them into print, websites and film.

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Content system

Seven projects in four acts: from brand identities and lettering to print, video and a website. Each one shows the same method in a different medium.

Scroll to move through the projects, or jump from the index.

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Act 1 — Brand Worlds

Fumarole

lettering, logo 
design, merch

Lettering course, 3rd year, 2026

Task:

Create a series of lettering logos for one word → 
Use each logo to explore a different character, association and aspect of the word

Details:

The word «fumarole» was drawn at random and given by the course instructor. It names natural vents that release hot volcanic gases and have existed for thousands of years in some places on Earth.
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4 Seasons

branding, social media, 
landing page, merch

Client project, 3rd year, 2026

Brief:

Develop a visual style for social media →
 Design a landing page for enquiries → Raise brand recognition through consistent

Client:

A travel agency for well-planned holidays, with 17 years of experience in tourism. Thanks to its managers' personal expertise, the brand helps clients choose proven routes and travel with confidence.
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