
Concept


The poster was made for a red cross poster contest. The task was to create a poster for one of seven significant qualities, one of which was «neutrality.» The extra task was to introduce one creative hobby, which was called calligraphy. By combining neutrality and calligraphy, the idea of a school handwriting familiar to everyone emerged. That’s the neutral calligraphy. Therefore, the poster is handwritten with the word itself and the text of the definition of neutrality from different spheres of activity, bearing the idea of «we are all different but neutral for all one».
Poster
