Выставка Laszlo Line
Проект второго модуля — выставка Laszlo Line, теперь новый проект это предметы освещения, вдохновленные выставкой — Overlay.
Концепция
Overlay — в переводе с английского языка — наложение. Бренд освещения представленный на выставке Laszlo Line вдохновленный творчеством Ласло Мохой-Надя. Для художника свет является важной составляющей каждой работы. Ласло работал с прозрачностью и наложением фигур, у него преобладали перпендикулярные линии, круги, прямоугольники. Основные цвета художника — синий, красный, желтый. Все это стало основой коллекции освещения. В предметах интерьера объединены все приемы автора, что продолжает идею выставки.
Прозрачность — это цветное стекло и акрил, через которые проходит свет. Наложение — две и более плоскости, на пересечении которых рождается новый цвет. Перпендикуляры — тонкие красная и жёлтая линии: они держат конструкцию и одновременно светятся.
Айдентика
Айдентика
Промт айдентика:
Brand identity board for a lighting brand called OVERLAY, 16:9 landscape, light grey background, flat vector style, no 3D, no shadows. Top: a large wordmark logo OVERLAY in black uppercase geometric sans-serif (Jost Medium style), wide letter spacing, a translucent pink circle overlapping the letters O and V, a translucent periwinkle blue vertical rectangle behind the letter L, a thin red vertical line passing through the L and extending above and below it, a thin yellow horizontal line running under the whole word and extending beyond it on both sides. Below on the left, a section titled COLOR PALETTE with five rounded squares with HEX codes underneath: red E03A4E, yellow F2C230, periwinkle blue 8F9BD6, pink EE9CA0, black 151515. Below on the right, a section titled TYPOGRAPHY: a large Aa in Jost Medium labeled HEADINGS / LOGO, a large Aa in Jost Light labeled BODY TEXT, and the alphabet with numbers 0123456789 in Jost Light. Bottom left, a section titled LOGO VARIATIONS: a black rectangle with the white version of the logo. Bottom right, a section titled APP ICON / FAVICON: two rounded square icons, one light grey and one black, each with a pink circle, a blue rectangle, a red vertical line and a yellow horizontal line crossing at a right angle. Small letter-spaced uppercase section labels with thin divider lines, generous whitespace, balanced composition, perfectly spelled text, high resolutionЛоготип
Логотип OVERLAY в черном цвете наложение
Логотип OVERLAY в черном цвете
Логотип OVERLAY в белом цвете
Промт логотип:
1)Minimalist wordmark logo OVERLAY, 16:9 landscape, pure black background, centered. White uppercase geometric sans-serif letters (Jost Medium style), wide even letter spacing. A translucent pink circle overlaps the letters O and V, the letter O is partly cut by the circle. A translucent periwinkle blue vertical rectangle stands behind the letter L, with a darker purple overlap where it meets the yellow line. A thin red vertical line passes through the L and extends above and below the word. A thin yellow horizontal line runs under the whole word along its baseline and extends beyond both ends. Flat vector, no 3D, no gradients, perfectly spelled text OVERLAY, high resolution2)Minimalist wordmark logo OVERLAY, 16:9 landscape, pure black background, centered. White uppercase geometric sans-serif letters in a lighter weight (Jost Regular style) with extra wide letter spacing. A translucent pink circle sits behind the letters O and V. A translucent periwinkle blue vertical rectangle sits behind the letter L, a small darker overlap area at its lower part. A thin red vertical line passes through the L and extends above and below the word. A thin yellow horizontal line crosses the word at its baseline and extends beyond both ends. Flat vector, no 3D, no gradients, no extra decoration, perfectly spelled text OVERLAY, high resolution3)Minimalist wordmark logo OVERLAY, 16:9 landscape, clean white background, centered. Black uppercase geometric sans-serif letters (Jost Medium style), wide even letter spacing. A translucent soft pink circle overlaps the letters O and V. A translucent periwinkle blue vertical rectangle stands behind the letter L, with a small darker overlap area near the baseline. A thin red vertical line passes through the L and extends above and below the word. A thin yellow horizontal line runs under the whole word along its baseline and extends beyond both ends. Flat vector, no 3D, no gradients, no extra decoration, perfectly spelled text OVERLAY, high resolution.
Логотип на носителе
Логотип на носителях
Промт логотип на носителе:
1)Use the exact logo from the reference image, do not redraw or change it. Top-down photo of a stationery set on a mid-grey textured surface, the same layout at a slight diagonal angle: A4 letterhead, a long envelope with a closed flap, a business card front and a business card back. Deep matte black textured paper. The logo OVERLAY in white uppercase wordmark with a pink circle over the O, a periwinkle blue rectangle, a thin red vertical line and a yellow underline is placed small at the top of the letterhead, in the center of the envelope and on the business card front. The thin red and yellow diagonal lines cross the corners as on the light set. The lower half of the letterhead and the lower part of the envelope and card front glow with soft diffused beams of colored light, a gradient from saturated red and pink to blue and orange, fading into black, like light passing through glass. The business card back shows a large pink glowing circle on a blue-violet gradient with a thin glowing red vertical line and a thin glowing yellow horizontal line crossing at a right angle. Palette: red E03A4E, yellow F2C230, periwinkle 8F9BD6, pink EE9CA0, black 151515. Premium, soft studio light, realistic stationery mockup, high resolution, no other text2)Use the exact logo from the reference image, do not redraw or change it. Top-down photo of a stationery set on a mid-grey textured surface, the items arranged at a slight diagonal angle: a tall A4 letterhead on the left, a long envelope with a closed flap at the upper right, a business card front below it, a business card back next to it. Matte off-white textured paper. The logo OVERLAY (black uppercase wordmark with a pink circle over the O, a periwinkle blue rectangle, a thin red vertical line and a yellow underline) is placed small at the top left of the letterhead, in the center of the envelope and in the center of the business card front, tilted along with the paper. On the letterhead a thin red diagonal line runs from the top right edge downward, and a thin yellow diagonal line crosses the lower left corner. On the envelope a thin red diagonal line cuts the flap corner on the right and a thin yellow diagonal line crosses the lower left. The business card back is a solid periwinkle blue (HEX 8F9BD6) with no text. Palette: red E03A4E, yellow F2C230, periwinkle 8F9BD6, pink EE9CA0, black 151515. Minimalist Bauhaus, soft studio light, soft shadows, realistic stationery mockup, high resolution, no other text
Коллекция освещения
Названия опираются на язык геометрии и оптики: прозрачность, слой, меридиан, сечение. Это те же понятия, на которых построена выставка Laszlo Line.
Люстра — Transparency
Подвесные стеклянные плоскости пропускают свет через себя и окрашивают потолок и стены. Чем больше слоёв, тем сложнее цвет.
Прозрачность была одной из главных тем Мохой-Надя: он работал с оргстеклом и светом, а не только с краской. Люстра целиком построена на этом приёме, поэтому название говорит о ней прямо.
Люстра «Transparency» днем
Люстра «Transparency» в вечернее время
Настольная лампа — Layer
Две-три цветные пластины стоят друг за другом. На их пересечении свет складывается в новый цвет, который можно менять, поворачивая лампу.
«Слой» описывает конструкцию (пластины в несколько слоёв) и сам бренд: Overlay — это наложение.
Настольная лампа «Layer» днем
Настольная лампа «Layer» в вечернее время
Торшер — Meridian



















