Open You Gallery — a St. Petersburg contemporary art gallery focused on supporting emerging and developing artists.
In December 2025, the gallery opened in a new format at the intersection of art and business. In addition to the exhibition space, Open You Gallery features a coffee shop and a store selling local crafts.
The mission of Open You Gallery is to integrate contemporary art into the daily lives of city dwellers. Therefore, the entire visual identity was built upon the values of openness, competence, and cultural accessibility.
The logo is composed of the shape of a key’s working end and the symmetry of the gallery space. Each component of the space was assigned its own symbol: the corner of the space for the gallery, coffee cup imprints for the café, and a ribbon for packaging for the shop.
Furthermore, to reinforce the concept, I drew upon Actor-Network Theory. Logically, this theory posits that art does not stand in opposition to everyday life; rather, it emerges within it as the result of interactions. The gallery acts as an intermediary between the artist, the viewer, the city, and the material environment, creating conditions where art becomes part of daily experience. Through a selection of typical objects into which artworks are seamlessly integrated, the central aspiration of Open You Gallery is reflected.
Navigation
The gallery is located in the courtyard of a residential building, so access is somewhat restricted. Visitors must pass through two closed doors, which underscores the necessity for external navigation.
Communication
Labeling system for temporary exhibitions featuring a marker indicating the material or technique of the artist’s work
Shop
Stickers for packaging, as well as postcards, paper cups, and bags onto which gallery logos can be stamped.
Merchandise
Social Media
Thank you!
