The main objective of the new merchandise line is to adapt the Fabergé cultural and visual code to current trends while maintaining a connection to the museum and attracting a new audience.
Not just eggs!
1. Ceramic egg poachers
The museum’s gift shop is a significant revenue stream, currently targeting high-income women aged 35 and over, yet it overlooks male and younger audiences due to challenges in adapting the key symbol (Easter eggs) into contemporary functional merchandise while maintaining full brand recognition. Fixing this is the primary goal of the new line. The first part of this line attracts a new—younger—audience.Poachers—these are an affordable, hedonistic kitchen accessory that can surely delight stylish young women and men at breakfast, integrating Fabergé into the daily experiences of their guests.
Prototypes of poached egg makers
2. Men’s Accessories Collection
although women are the primary audience for both the museum and the souvenir shop, they buy gifts not just for themselves, but also for the men in their lives. we will create items that visitors can give to men in response to the frequently asked question: «but do you have anything for men?»
a poster inspired by the exhibit «Siamese Style Tobacco Case»
tie and bow tie inspired by the «chick» Easter egg
card holder and tie inspired by the apple-shaped bottle with a brush
inspired by the rabbit figurine
The men’s collection is based on artifacts depicting animals that can be interpreted as wishes due to their symbolism: for example, the elephant symbolizes wisdom and stability, while the rabbit symbolizes abundance and longevity.
3. Packaging
As part of the merchandise, two types of packaging have been created: specialized boxes for poached egg makers and universal bags for the entire souvenir shop, featuring copyrights that reference the concept of a museum collection.
