Описание проекта
Менталка — это бренд творческих наборов для детей, где карточки, блокноты и материалы для лепки помогают развивать креативные навыки с малых лет.
Исходный проект
Айдентика

LOGO
In the upper-left area, place a large custom lowercase wordmark reading exactly «mentalka». Use very bold, tall, condensed letters with rounded corners and narrow counters. The wordmark is charcoal black (#262522), with a small yellow and pink organic accent inside the first «a». Show a smaller version underneath. Keep the spelling accurate and the lettering clearly readable.MASCOT
In the upper-right area, show a large original character named Mika. Its body is a soft, asymmetrical grey arch with two short chunky legs, two rounded arms, two small dark oval eyes and a subtle friendly smile. One arm is raised in a wave. No ears, horns, hair or tail.The body has a matte modelling-clay texture with delicate handmade imperfections. A large irregular recessed opening in its belly reveals a butter-yellow interior with one dusty-pink organic inset. Use soft studio lighting and natural contact shadows. The character should feel like a sophisticated designer toy: warm, curious and quietly playful.COLOUR PALETTE
In the lower-left section, arrange six circular colour swatches in two rows, with these exact HEX labels:
#F7F4EA — warm ivory
#B8B8B2 — warm grey
#262522 — charcoal
#FFF18F — butter yellow
#E7AACB — dusty pink
#82894B — oliveTYPOGRAPHY
In the lower-middle section, show two typography specimens:
«Golos Text — Bold»
«Можно быть собой.»
«Manrope — Regular»
«Игра начинается внутри.»Use a bold contemporary sans serif for the first specimen and a clean regular sans serif for the second. Render all Cyrillic text accurately.CHARACTER VARIATIONS
In the lower-right section, show the same Mika character in two smaller poses: waving and sitting. Preserve its anatomy, facial features, grey body and yellow-pink belly across both poses. Below them, show a simplified flat charcoal silhouette of Mika.
Набор для творчества
Use case: product-mockup. Photograph the SAME physical mentalka kit from the supplied reference in a
grounded realistic tabletop arrangement. Landscape 3:2, highest available resolution. Remove all
levitation. Set the grey rigid box base on a white studio tabletop with its shallow yellow compartments
visible, lift-off lid resting upright behind. Lay the pink A6 cloth-bound notebook partly open in front so its
real cream page block and binding are visible, place the realistic 17 cm olive hexagonal cedar pencil
diagonally on its pages, align the deck of printed cards beside it. Two shallow screw-top aluminium tins of
smooth modelling clay sit next to their separate lids. The small grey Mika silicone figure is only 7 cm tall,
beside the 32 cm wide box. Accurate object scale and perspective, extremely realistic commercial
product photography, soft window lighting, subtle paper wrapping seams, fine canvas notebook weave,
metal reflections and real contact shadows. All objects supported by the table. Preserve mentalka logo,
grey box, pink/yellow window graphic and exact character identity. White background. No captions, no
giant objects, no melted edges, no CGI clay notebook, no extra writing.
Кейвизуал № 1
Create key visual 01 for mentalka, landscape 3:2 premium conceptual product advertising. Use reference
1 for the exact grey Mika mascot and wordmark, reference 2 for the exact rectangular grey creative kit
packaging. A closed branded kit stands on a low white plinth. Behind it, a large sculptural warm-grey
paper shell opens along a smooth organic slit, revealing butter-yellow and dusty-pink folded layers. Mika
peeks out from the opening beside the product. Pure white background, strong elegant composition,
tactile matte paper and clay, soft editorial studio lighting, believable shadows. Preserve the product
shape and mentalka spelling. Palette white, grey B8B8B2, yellow FFF18F, pink #E7AACB, charcoal. One product, one mascot. No headline, no additional text, no watermark.
Кейвизуал № 2
Use case: product-mockup. Rebuild the supplied mentalka exploding kit image as a convincing high-end
studio PHOTOGRAPH of physical manufactured objects, not a clay-like CGI render. Reference 1 is the old
image to improve. Reference 2 defines brand and mascot only. Landscape 3:2, highest available
resolution, sharply resolved fine material detail. Pure white seamless background, medium-format
product photography, 85 mm lens, f/11, large softbox left and subtle fill right.
The product is a real 32×24×6 cm rigid grey book-style gift box with a separate lift-off lid, 2 mm wrapped
board edges, visible paper seams, precise straight corners, shallow butter-yellow die-cut paperboard
dividers, NOT a deep injection-moulded tray. Show the box open on the surface, lid standing upright
behind it. Above the box suspend only THREE objects in a carefully spaced exploded diagonal: one
realistic olive-painted hexagonal wooden pencil, 17 cm long with exposed cedar wood and a graphite
point; one closed A6 pink linen notebook with visible cream page block; one aligned deck of 30 ivory
350gsm printed cards, 90×130 mm. These are captured as a practical advertising rig with supports
removed, no magical deformation.
Two shallow 60 mm screw-top aluminium
Кейвизуал № 3
Create mentalka key visual 03, landscape 3:2, refined conceptual advertising on a pure white seamless
background. Reference 1 defines exact brand and Mika mascot. Reference 2 defines the product, cards
and packaging. Make a playful architectural house of oversized ivory activity cards printed with large flat
yellow, pink and olive abstract shapes. Cards lean against each other with believable contact and paper
thickness. The small reference Mika stands under one card arch. The closed grey mentalka kit sits clearly
visible at front right, preserving its black wordmark and yellow/pink window design. Elegant low
three-quarter camera, tactile paper, subtle shadows, lots of white space above, sophisticated art
direction. Mascot grey, two legs and two arms, yellow belly with one pink patch. No extra writing, no
decorative clutter, no watermark.
Кейвизуал № 4
Create mentalka key visual 04, landscape 3:2, close-up premium tactile product advertising. Reference 1
is the exact Mika mascot and brand. Reference 2 is the exact creative kit. On a pure white studio surface,
an expressive looping ribbon of butter-yellow modelling clay curves around an open pink clay tin and the
exact grey mentalka box, with small pink thumb-shaped clay impressions. Mika sits next to the clay
ribbon, same grey rounded body, yellow recessed belly and single pink inset. Put the branded box in the
left middle ground, clearly readable and undistorted. Focus on matte clay texture and delicate finger
impressions, realistic paper grain, soft raking light, yellow and pink accents, minimal composition. No
human hands, no captions, no extra text, no watermark.
Кейвизуал № 5
Create mentalka key visual 05, landscape 3:2 premium lifestyle product advertising. Use reference 1 for
exact brand and Mika character, reference 2 for the exact open creative kit and contents. A minimal white
adult work desk against a plain pure white wall. A closed silver laptop at the far left, the open grey
mentalka kit with yellow tray is central, its printed lid propped behind, pink notebook and a few activity
cards extending towards the viewer. Mika stands at the right end of the desk beside a small unfinished
yellow clay sculpture. Crisp daylight from the left, quiet sophisticated editorial photography, white
background, natural gentle shadows. The product dominates, no people, no plants, no mugs, no clutter.
Preserve accurate mentalka lettering, grey mascot anatomy and pink/yellow belly. No headline or
watermark.
Мерч: сумка, футболка, брелок
Create a premium mentalka merchandise collection studio photograph, landscape 3:2, pure white
seamless background. Use the supplied identity board as exact wordmark, palette and Mika character
reference. Show exactly THREE distinct merchandise objects, spacious editorial arrangement with no
overlap: at left a standing warm-grey heavy canvas tote bag with butter-yellow lining folded visibly over
its opening, black mentalka wordmark and a large flat pink/yellow organic window print; at centre a white
cotton T-shirt neatly displayed front-facing with a small black mentalka chest wordmark and a larger
faithful full-colour Mika print below; at right a close clearly visible small moulded silicone Mika keychain
with a brushed metal ring and olive woven strap. Keychain faithfully preserves grey body, two legs, yellow
belly and pink inset. Realistic stitching, textile weave, clean printing and silicone details. All three objects
fully visible, natural proportions, subtle grounded shadows. No people, hangers, mannequins, headings,
labels, extra products or watermark.
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