КОВРИГА on HSE Design
Original size 1143x1600

КОВРИГА

PROTECT STATUS: not protected
10
The project is taking part in the competition

Пекарня премиум-класса в русском стиле, где подают традиционный хлеб из разных регионов России. Натуральные ингредиенты, ручная работа, аутентичная рецептура. Ароматный бородинский, карельские калитки, сибирские шаньги, архангельские колобки и донские курники. «Коврига» для тех, кто знает цену настоящему хлебу.

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Original size 3500x2480
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Original size 3500x2480
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Original size 3500x2480
Original size 3500x2480

Ребрендинг глазами AI

В ходе создания проекта, мною были использованы такие нейросети, как Сhat GPT 4o, Recraft. За основу я взяла стилистику и основные идеи предыдущего проекта, которые я преобразила с помощью искусственного интеллекта.

Логотип

Generate a clean logo design for the artisan bread brand «KOVRIGA». The logo should reflect warmth, craftsmanship, and simplicity — inspired by traditional baking and natural materials. Style: minimal, rounded, slightly vintage yet modern; could include a simple symbol like a bread shape, a wheat ear, or a rising dough circle. Typography: soft rounded sans-serif font (similar to Nunito Sans or TT Commons Rounded). Color palette: warm gradient combinations — red-orange, yellow-orange, or red-white; also provide neutral monochrome version (brown or beige on white). Background: clean neutral backdrop (white, beige, or very light warm tone). No mockups, no packaging — just the standalone logo centered, high resolution, ready for identity use. Keep the logo feeling handcrafted, warm, and natural, matching the «KOVRIGA» brand aesthetic.

Original size 1434x1024

Айдентика

Generate staff uniforms for «KOVRIGA» bakery employees. Include aprons, shirts, and caps — all featuring gradient patterns (red-orange, yellow-orange, or red-white). The logo «KOVRIGA» appears embroidered or printed in white or beige. Fabrics: linen, cotton, or canvas with soft texture. Lighting: warm, cozy, bakery environment background. Style: artisan yet modern, similar to boutique cafés or craft bakeries.

Original size 1434x1024

Generate a modern minimalist menu for «KOVRIGA» bakery café. Background: soft red-orange gradient or yellow-orange with white text. Layout: clean typography (rounded sans-serif, similar to Nunito Sans). Include sections for bread, pastries, coffee, and seasonal items. Place the KOVRIGA logo at the top or as a watermark. Visual style: handcrafted warmth with clear structure, suitable for print and digital display.

Original size 1434x1024

Create business cards for the artisan brand «KOVRIGA». Background: smooth gradient — either red-orange, yellow-orange, or red-white. Text: minimal, white or dark brown font, clean sans-serif typography. Include the logo, contact info, and tagline «Bread That Feels Like Home». Material: textured matte paper, photographed in soft natural light. Aesthetic: cozy, premium, calm.

Original size 1434x1024

Generate branded plates, mugs, and small trays for «KOVRIGA» bakery café. Each item should feature subtle gradient glazing — red-orange, yellow-orange, or red-white. Include minimal logo placement in white or engraved. Style: modern rustic ceramic, slightly imperfect handmade look. Background: wooden table, soft daylight, warm tone photography.

Original size 1434x1024

Generate oven mitts, napkins, and kitchen textiles for the artisan bakery «KOVRIGA». Textiles made of linen or cotton, dyed in red-orange or yellow-orange gradient tones. Embroidered KOVRIGA logo in white. Style: natural materials, warm tones, cozy handcrafted atmosphere. Lighting: soft, daylight from bakery window, wooden background.

Original size 1434x1024

Generate a top-down flat lay view of a bakery table inside «KOVRIGA.» Include bread loaves, branded packaging, gradient paper bags, business cards, aprons, menu, and small plates — all with matching red-orange/yellow-orange gradients. Layout: organized, aesthetic composition for brand presentation. Lighting: soft daylight from above, neutral background. Purpose: visual for brand identity presentation, cohesive and calm.

Original size 1434x1024

Упаковка

Generate realistic product visuals for the artisan bread brand «KOVRIGA». Show loaves of handmade bread inside paper packaging painted in a warm red–orange gradient, resembling baked crust tones. The packaging design should look natural but modern — slightly matte paper texture with smooth color transitions from red to orange. Include the KOVRIGA logo in white or beige. Lighting: soft, warm, daylight. Aesthetic: cozy, handcrafted, elegant minimalism.

Original size 1434x1024

Generate paper shopping bags for the artisan bakery brand «KOVRIGA». The bags should be matte, thick kraft paper, painted in gradient tones — red-orange, yellow-orange, or red-white. Include the KOVRIGA logo in white or dark brown, centered or minimal on the front. Add subtle shadowing and natural light reflections. The style should feel premium yet handcrafted, inspired by Scandinavian minimal design.

Original size 1434x1024

Производственный цех

Generate a street view of the «KOVRIGA» bakery storefront. The façade is simple and warm — wood, stone, and glass — with subtle gradient signage in red-orange tones. Logo «KOVRIGA» above the entrance; inside, the warm light glows invitingly. Add outdoor elements: a wooden bench, potted plants, and a small chalkboard menu. Lighting: golden hour, cozy autumn vibe. Style: Scandinavian minimalism meets artisan bakery charm.

Original size 1434x1024

Generate an interior of the artisan bakery «KOVRIGA». Small, cozy workshop filled with the smell of freshly baked bread. Materials: wood, stone, linen, clay, paper packaging. Add subtle branding — the KOVRIGA logo on the wall, paper bags, aprons, and signage. Lighting: soft, diffused, warm daylight. Mood: slow lifestyle, handcrafted, natural textures, quiet and welcoming space.

Original size 1434x1024

Generate a close-up view of the bakery counter inside «KOVRIGA.» Focus on textures — wooden counter, paper bags with gradient patterns (red-orange, yellow-orange), and linen cloths. Behind the counter: fresh loaves of bread, a coffee machine, and a menu board. Include small decorative details — ceramic plates, logo on packaging, sunlight reflections. Depth of field: shallow, cozy and tactile mood. Feel: handcrafted, authentic, morning light.

Original size 1434x1024

Generate a bread workshop space for the brand «KOVRIGA.» Show bakers working by large ovens, wooden tables covered in flour, dough being shaped by hand. Include staff uniforms with gradient aprons (red-orange or yellow-orange) and the KOVRIGA logo. Lighting: soft daylight, warm tone, slightly dusty atmosphere with visible flour particles in the air. Mood: genuine craftsmanship, care, and tradition.

Original size 1434x1024

Generate the customer seating area of the «KOVRIGA» bakery café. Wooden tables, linen napkins, ceramic tableware in warm gradient tones. On walls — small posters with brand colors (red-orange, yellow-orange gradients). Show people enjoying coffee and pastries, relaxed and comfortable. Light: natural daylight through big windows, warm tone, shadows on wood. Atmosphere: peaceful, friendly, craft-inspired.

Original size 1434x1024

Процесс работы

Список использованных нейросетей: Сhat GPT 4o, Recraft.

Чтобы прийти к желаемому результату, я использовала запрос, который выдавал нужные мне изображения.

Запросы помог мне составить ChatGPT 4o, который выдал мне промты для дальнейшей работы в другой нейросети.

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