Corason — Mexico Crafts Festival

The creation of signature beaded graphic elements references the festival’s core metaphor: Mexican culture and artisanal traditions cannot be grasped all at once—much like the patterns in traditional Mexican Huichol technique, they unfold through individual details, forms, and ornaments.

At the heart of the graphic system are images inspired by Mexican animals and traditional motifs. Each craft featured at the festival is matched with its own symbolic animal and ornament.