I believe strong design starts with understanding what needs to be communicated. From there, I look for a concept that gives the project its own character and develop it into a coherent visual system.I’m interested in the relationship between meaning and form, between a central idea and the details that bring it to life. Whether I’m creating an identity, designing packaging, or exploring an experimental object, I aim to make every visual decision purposeful.

A visual identity for a charitable book market.A book can be more than a story. It can be a way to connect people, exchange ideas, and support a meaningful cause.Giving Book Market is a charitable event built around this idea. The challenge was to create a visual identity that would communicate its open, lively character and bring together the different elements of the event.

I approached the identity as a celebration of books, people, and the energy of coming together. Rather than treating charity as something distant or formal, the identity presents participation as an accessible and engaging experience.For me, this project represents the value of design that moves beyond presentation boards and becomes part of people’s actual experience.

The project was selected as a winner of a brief contest across HSE Art and Design campuses, and the market took place with my design in August 2026.

Northern Star HotelA branding concept for a small hotel in Totma, Russia.Located in a historic wooden house, Northern Star is a place where every room has its own story.The project explores how a visual identity can communicate a sense of place, create a recognisable character, and shape the experience of a stay.The concept was well received by the client.

The star became the central metaphor of the identity: a symbol of direction, discovery, and a place worth finding.I used this idea as the foundation for a visual language that connects the hotel’s name with the experience of travelling to Totma and discovering its character.The concept turns the name into more than a label. It becomes a guiding idea for the brand’s communication.

Above Sea LevelPackaging design for a tea brand.What if the origin of a tea could become the foundation of its visual identity?Above Sea Level explores the relationship between tea, landscape, and altitude. The packaging translates the height at which each tea is grown into a graphic system that connects product information with visual storytelling.

Altitude is the central organising principle of the concept.Each tea is associated with a different height: 600, 1200, or 2000 metres. These values become part of the product’s identity, linking the information on the package to the landscape that inspires it.Topographic lines evoke terrain and elevation, transforming geographical references into a distinctive graphic element.The packaging becomes a visual interpretation of the product’s origin rather than simply a container for information.

Escape from the Petri DishAn experimental furniture concept.The modern office can feel like a Petri dish: a transparent system governed by deadlines, meetings, tables, and performance indicators. Within this environment, people grow, interact, compete, and adapt to constant pressure. But sometimes, the impulse to escape becomes impossible to ignore.Escape from the Petri Dish explores this tension through a series of experimental furniture forms.