
Фотографии исходного проекта
Концепция бренда:
Проект «на счастье»: https://portfolio.hse.ru/Project/224295#224295_5446925 Центр донорства радости — это уникальный проект, где каждый может стать донором счастья нуждающимся
На основе этого проекта создан бренд товаров для отслеживания и урегулирования уровня эмоционального фона, а так же сама клиника.
Бренд ДоброBoost:
Пространство:


Промт: A wide horizontal photograph of a disciplined, professional doctor’s consultation room in the «Center for Donating Joy». This is a serious medical environment — clean, functional, and precise — where emotional care is delivered with clinical authority. Dominating the left side of the room: a wide, low-profile medical apparatus (2.4 m wide × 1.7 m tall), housed in a seamless casing of matte white medical ceramic with warm oak base panels. Its form is broad and grounded — not tall, but expansive — like a diagnostic console. On its front face: Two large borosilicate reservoirs: • Left: lavender-tinted bio-gel (for emotional load) • Right: vibrant sun-yellow transfusion medium (#FFD966 — warm, saturated, but not neon; like golden hour light) A monochrome e-ink display showing flow metrics and patient ID. A bank of six tactile ceramic buttons in a vertical row: white, peach, and two in sun-yellow (#FFD966). From the front and sides of the unit, eight flexible medical conduits extend outward — thick, braided-silicone tubes in sun-yellow (
Промт: A wide horizontal photograph of a spacious, dreamlike children’s playroom in the «Center for Donating Joy» — airy, luminous, and full of gentle joy. The room feels open and free, with high ceilings and minimal furniture to emphasize space. Sunlight streams through three large circular windows, casting glowing circles on pale oak floors. Walls are in warm off-white (
Промт: A wide horizontal photograph of the Emotion Exchange Bar — a calm, luminous space inside the «Center for Donating Joy». This is not a lounge or café, but a ritual zone for quiet emotional exchange, designed with architectural warmth and human precision. The entire back wall glows in matte sun-yellow (
Ассортимент бренда:


Промт 1: A single page of a minimalist adult coloring book, A6 size, on thick off-white handmade paper (#F5F0E6). The design is composed of soft, flowing line art — no faces, no text, no sharp edges. Central motif: a large circular window (like a moon or sun), filled with delicate, abstract patterns — gentle waves, concentric ripples, and floating particles. Around it: Organic cloud-like shapes, slightly irregular, with soft internal contours for shading. Droplets and half-moons floating in negative space. Subtle botanical elements: single leaves, unfurling ferns, dried grasses — all outlined with fine, continuous lines. Hidden details: tiny suns, soft spirals, and micro-textures inside larger forms — inviting slow, mindful coloring. The composition is asymmetrical but balanced, with generous margins and breathing space. Lines are thin, elegant, and hand-drawn in feel — not digital, not rigid. Style: inspired by Japanese wabi-sabi and Scandinavian minimalism — calm, imperfect, human. --no faces, eyes, people, animals, text, logos, hearts, stars, sharp angles, symmetry, mandala, zentangle, cartoon, color
Промт 2:A highly realistic, wide horizontal photograph in soft natural daylight. On a smooth pale oak desk lies an open A6 notebook with a cover of handmade off-white paper (#F5F0E6). The left page is blank, subtly textured. The right page shows a minimalist line-art coloring design: A large circular window at the center, Surrounded by soft cloud shapes, droplets, and single leaves, All drawn with fine, hand-inked lines — no faces, no text, no sharp edges. Resting on the pages: Three short coloring pencils made of unpainted, smooth wood, with pigments in: • Sun-yellow (#F9D8A6) • Sage-mint (#A8C3B4) • Dusty lavender (#CDBCD8) The pencils are slightly worn, as if used with care. Nearby, a small terracotta pot (


Промт 1: An ultra-high-resolution, wide horizontal photograph of a vibrant yet refined cereal box titled «Joy Flakes», placed on a smooth pale oak table in bright, clear daylight. The box is made of matte recycled cardboard, but its design is bold and joyful: Background: warm sun-yellow (#FFD966) — saturated, luminous, like ripe apricot, but matte and earthy, not synthetic. Overlaid: a hand-drawn pattern of floating organic shapes — soft clouds, droplets, half-moons, and gentle spirals — in sage-mint (
Промт 2: A wide horizontal ultra-high-resolution photograph of a «Laughter Catcher» hanging from a small nail on a warm off-white matte wall, consisting of a single organic jelly-like form in vibrant sun-yellow (
Промт: Three eco-friendly canvas tote bags (shoppers) lying on top of each other in a neat horizontal flat lay composition, bright studio lighting, 16:9 ratio. Each bag has a unique cheerful design with vibrant, joyful colors — sunny yellow, coral pink, turquoise, lilac and white. The prints feature playful flowing abstract lines, soft organic shapes, minimalist smiling faces, and dynamic hand-drawn lettering that feels friendly and emotional, in the spirit of the brand «На счастье». The typography is expressive, rounded and fluid, resembling brush or marker lettering, creating a sense of movement and lightness. The overall design feels modern, warm, and full of positive energy, like visualized happiness. Background is clean, light and complements the colorful designs. Mood — optimistic, artistic, and slightly whimsical.
A wide horizontal ultra-high-resolution photograph of a white cotton t-shirt with a detailed minimalist graphic print centered on the chest, featuring elegant thin-line abstract smiley faces in sun-yellow (
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Инструменты: