Beautychat — packaging of caring cosmetics

Branding design concept:

The project is dedicated to the packaging of caring cosmetics for the face. BEAUTYCHAT is a beauty brand for today’s young women who are faced with a variety of life situations that their facial skin demands. BEAUTYCHAT — the best friend brand, with whom you can always share problems and get good advice.

Packaging design concept:

The visual metaphor is a chat on a social network of two friends, one of whom shares his problems, and the other advises to distract himself and take care of his skin health. Communication, as is customary with best friends, is based on emoticons and voice messages. The brand makes the consumer appear in the home web space and feel the warmth of friendship. The white background demonstrates the clean composition and eco-friendliness of the packaging, and the color chat design helps differentiate the composition of the product. Simple visual communication allows you to stand out in a given product category and grab the attention of your target audience. We also try to minimize our impact on the global environment by using recyclable materials.