Упаковка товаров для бани, тела и духа
Упаковка товаров для бренда «Лежачий камень». Проект создан из желания поддержать и сохранить русскую банную традицию, как часть культурного кода страны. Были разработаны бутылки с дозатором, держатели в виде камня, бутылочки формата travel size.
изображения товара из оригинального проекта
Переосмысление проекта с помощью генераций
Айдентика
логотип
Этапы создания логотипа:
recraft.ai: Logo for the brand «Лежачий камень». The brand was created out of the desire to support and preserve the Russian bath tradition as part of the cultural code of the country, sells products for baths: bath gels, shampoos, soaps. Slogan: both body and spirit.
chatgpt: tell promt to have sora make the same logo in cyrillic.
sora: Minimalist text logo in bold rounded sans-serif Cyrillic font. Top line: «ЛЕЖАЧИЙ», second line: «КАМЕНЬ», third line in smaller size: «И ТЕЛО И ДУХ». All text centered. Strong black font on a light grey background. Compact, geometric letterforms with smooth curves. Clean and modern look, no symbols or icons, just text.
фирменная палитра
Палитра создана на сайте Adobe Color в разделе извелечения палитры из фото.
фирменный шрифт
Шрифт с логотипа определен с помощью сайта Font Matchenator
Продукт
sora: Advertising photo of goods for the brand «Lying Stone». The brand was created out of the desire to support and preserve the Russian bath tradition as part of the cultural code of the country, sells products for the bath: bath gels, shampoos, soap. Product: a white bottle with a dispenser placed in a white holder in the form of a stone, plaster, the bottle and the dispenser are white, as if placed inside the stone but one side is open. The mood is free, honest, calm and harmony, love of self, homeland and family. Photo style: clean, light warm, with noise, slightly blurred or misted, warm muted light, wood, nature, Close-up, warm golden light, soft focus, cinematic lighting, film grain, melancholic mood, peaceful, subtle texture, warm orange glow, flowing white fabric, blurred background, natural light, hyperrealistic. Place the logo on the bottle.
sora: put the same object on a different background as in the reference.
sora: Advertising photo of goods for the brand «Лежачий камень». The brand was created out of the desire to support and preserve the Russian bath tradition as part of the cultural code of the country, sells products for the bath: bath gels, shampoos, soap. Product: white travel size bottle for shampoo and shower gel. The mood is free, honest, calm and harmony, love of self, homeland and family. Photo style: clean, light warm, with noise, slightly blurred or misted, warm muted light, wood, nature, Close-up, warm golden light, soft focus, cinematic lighting, film grain, melancholic mood, peaceful, subtle texture, warm orange glow, flowing white fabric, blurred background, natural light, hyperrealistic. without text. Place the logo on the bottle
sora: replace the logo on the soap.
Носители
sora: You make advertising photos of merch for the brand «Лежачий камень». The brand was created out of the desire to support and preserve the Russian bath tradition as part of the cultural code of the country, sells bath products: bath gels, shampoos, soaps. Product: phone case. Mood: freedom, honesty, calmness and harmony, love for oneself, homeland and family. Photography style: clean, light warm, noisy, slightly blurred or misted, warm muted light, wood, nature, warm golden light, soft focus, cinematic lighting, film grain, melancholic mood, peaceful, subtle texture, warm orange glow, blurred background, natural light, hyper-realistic. For the product, use the brand colors and logo from the attached files.
Remove the sign, leave just the text on the cover.
Write in one line and turn it 90 degrees and make it the full length of the cover.
sora: You make advertising photos of merch for the brand «Лежачий камень». The brand was created out of the desire to support and preserve the Russian bath tradition as part of the cultural code of the country, sells bath products: bath gels, shampoos, soaps. Product: water bottle. You can be inspired by the shape of the brand’s main product — a white clay bottle holder with a dispenser in the shape of a stone, and make a bottle in the shape of a white stone too. Mood: freedom, honesty, calmness and harmony, love for oneself, homeland and family. Photography style: clean, light warm, noisy, slightly blurred or misted, warm muted light, wood, nature, warm golden light, soft focus, cinematic lighting, film grain, melancholic mood, peaceful, subtle texture, warm orange glow, blurred background, natural light, hyper-realistic. For the product, use the brand colors and logo from the attached files.
sora: You make advertising photos of merch for the brand «и тело и дух». The brand was created out of the desire to support and preserve the Russian bath tradition as part of the cultural code of the country, sells bath products: bath gels, shampoos, soaps. Product: bath cap. Mood: freedom, honesty, calmness and harmony, love for oneself, homeland and family. Photography style: clean, light warm, noisy, slightly blurred or misted, warm muted light, wood, nature, warm golden light, soft focus, cinematic lighting, film grain, melancholic mood, peaceful, subtle texture, warm orange glow, blurred background, natural light, hyper-realistic. For the product, use the brand colors and logo from the attached files.
Промо-материалы
sora:
- Create a minimalistic poster for series for the «лежачий камень» bath products brand. The brand was created out of a desire to support and preserve the Russian bath tradition as part of the country’s cultural code. The slogan is «и тело и дух». The series should advertise different types of sauna stove stones. Each poster of the series should be dedicated to one type. On a white background the image of the stone «Жадеит» (Jadeite), its name, application, price, in big letters on the background is written a Russian saying about the bath — «Баня — мать вторая: кости распарит, тело поправит», there should also be a logo. Layers: white background, text of the saying on the whole sheet in large size, on top of the text cut out image of the stone, at the bottom in small size logo, next to the stone in small size in white space between the letters of the saying price and name of the stone. The posters should be made in company colors.
- Replace the large text at the top with «Который день паришься, тот день не старишься.», and change the type of stone to quartz.
- Replace the large text at the top with «В бане парок и ладит, и гладит.», and change the type of stone to jasper.
sora: Create a visualization with a series of posters in a Russian megacity.
Пространство
sora: Create a visualization of the sales area in a cosmetic supermarket where the brand «Лежачий камень» is sold. The brand was created out of the desire to support and preserve the Russian bath tradition as part of the cultural code of the country, sells bath products: bath gels, shampoos, soaps. Mood: freedom, honesty, calmness and harmony, love for oneself, homeland and family. Photography style: clean, light warm, noisy, slightly blurred or misted, warm muted light, wood, nature, warm golden light, soft focus, cinematic lighting, film grain, melancholic mood, peaceful, subtle texture, warm orange glow, blurred background, natural light, hyper-realistic. For the product, use the brand colors and logo from the attached files.
sora: Create a visualization of production hall where the brand «Лежачий камень» is produced. The brand was created out of the desire to support and preserve the Russian bath tradition as part of the cultural code of the country, sells bath products: bath gels, shampoos, soaps. Mood: freedom, honesty, calmness and harmony, love for oneself, homeland and family. Photography style: clean, light warm, noisy, slightly blurred or misted, warm muted light, wood, nature, warm golden light, soft focus, cinematic lighting, film grain, melancholic mood, peaceful, subtle texture, warm orange glow, blurred background, natural light, hyper-realistic. For the product, use the brand colors and logo from the attached files.
