Айдентика бара Anteater глазами ИИ
В моем проекте я исследую, как искусственный интеллект способен преображать существующие работы, обновляя их визуальную идентичность и внедряя дополнительные элементы. Исходной основой послужил проект второго модуля третьего курса, связанный с мексиканским баром Anteater: https://portfolio.hse.ru/Project/238916
Исходный проект
Ребрендинг глазами ИИ
В ходе разработки этого проекта я использовала такие ресурсы, как ideogram, WhatTheFont, Adobe Color и Recraft. Я использовала стилистику предыдущего проекта как опору, интегрируя элементы мексиканской культуры в промпты для достижения желаемого эффекта. Генерация логотипа выполнена с помощью нейросети ideogram, а поиск шрифтового решения основана на распознавании шрифтов, сгенерированных нейросетью в носителях, сервисом WhatTheFont.
Логотип
/imagine prompt: Minimalist black silhouette logo and sign of an anteater on a white background. Curved nose and tail emphasize its features. The word 'ANTEATER' is written in bold, modern font below.
Шрифты и цветовое решение
/imagine prompt: Brand identity set for a Mexican bar named 'ANTEATER.' Includes a menu, business cards, envelope, and branded stationery. The design uses a bold, vintage-style typeface with strong yellow, red, green, and black colors. The logo features a stylized anteater illustration with traditional Mexican motifs. The layout has a rustic, authentic feel, combining modern and retro aesthetics. The materials are neatly arranged on a textured, mustard-yellow background, creating a vibrant and cohesive presentation of the brand.
Постеры
1. /imagine prompt: Vibrant outdoor festival scene featuring a colorful banner with the text 'ANTEATER' in bold, stylized letters. The banner has a lively, Mexican folk-art-inspired design with tropical plants, an owl, and decorative patterns. Papel picado banners in various colors are strung above, enhancing the festive atmosphere. A historic building with a dome and a flag is visible in the background, and a diverse crowd of people enjoys the event, creating a lively, cultural ambiance.
2. /imagine prompt: Colorful outdoor banner reading 'HAPPY DEATH DAY 17TH JULY' with a skull icon and the logo 'ANTEATER' at the bottom. The banner has a festive, Día de los Muertos-inspired design with decorative paper cut-out flags (papel picado) hanging above. The setting is a lively urban area with trees, outdoor seating, and storefronts, evoking a celebratory atmosphere.
3. /imagine prompt: Outdoor street scene featuring a promotional sign for '1+1 Taco Day in ANTEATER BAR' on 19th March. The sign has a festive, Mexican-inspired design with vibrant patterns, floral elements, and a bold, playful font. Colorful papel picado banners hang above the street, creating a lively, cultural a
Дополнительные носители
/imagine prompt: Three beer bottles styled for a Mexican bar with vibrant Mexican-inspired designs. The bottles are decorated in red, green, yellow, white, and black colors with intricate Mexican patterns like floral motifs, geometric shapes, and traditional folk art. Each bottle has a unique yet cohesive design, capturing the festive and lively atmosphere of a Mexican cantina. The labels and bottle caps are creatively integrated with the Mexican theme, blending colors and patterns harmoniously.
/imagine prompt: T-shirt in a Mexican style with the word 'ANTEATER' in bold, stylized letters. The background features a colorful Mexican pattern of flags (papel picado) and cacti, creating a festive and lively look. The design combines traditional Mexican folk art elements with a modern twist.
/imagine prompt: A hoodie mockup in Mexican style with patterns in yellow, green, red, white, and black colors, featuring the text 'Anteater Mexican Bar
/imagine prompt: A business card in a Mexican style with the bold text 'ANTEATER.' The design includes vibrant colors like red, green, yellow, and black, combined with traditional Mexican patterns like floral motifs, geometric shapes, and festive papel picado elements. The style is lively and culturally inspired, capturing the essence of Mexican aesthetics.
/imagine prompt: Stickers on a black background in a Mexican style for the bar 'ANTEATER.' The designs feature vibrant colors like red, green, yellow, and white, with traditional Mexican patterns such as skulls, cacti, flowers, and festive papel picado.
/imagine prompt: A paper bag for the Mexican bar 'ANTEATER' with a minimalist design on a black background. The design features the word 'ANTEATER' in bold, clean typography, accented by simple, stylized Mexican motifs like cacti or skulls in white, red, and green. The overall look is sleek, modern, and culturally inspired, balancing tradition with a contemporary, minimalistic aesthetic.
Внешний облик бара
/imagine prompt: Create a street view for the entrance of a Mexican bar named «Anteater,» showcasing a vibrant and welcoming facade with bold colors (red, green, yellow), an eye-catching sign that reads «Anteater» in playful, large font.
Интерьер
/imagine prompt: Create a vibrant Mexican bar interior featuring colorful rustic wooden furniture, warm lighting and lively artworks traditional Mexican culture.
Использованные инструменты
