Переработка бренда .pick с помощью нейросетевых технологий
.pick — бренд энергетиков, создающих вдохновение и энергию для дизайнеров.
В этом проекте предлагается посмотреть на бренд с другой стороны с помощью нейросетевых технологий.
Кадр из рекламы в оригинальном проекте
Лого
Логотип был разработан с использованием подредактированного промпта от ChatGPT и нейросети Recraft. Цветовая палитра была подобрана с помощью Adobe Color, а шрифт для создания лого был определён сервисом WhatTheFront — это Zona Pro жирного начертания.
«Create a vector logo for the brand '.pick, ' an energy drink brand designed specifically for designers. The logo should feature a playful and dynamic character of a mouse with large ears in shades of orange, purple, and light blue. The mouse should look modern, energetic, and creative, reflecting the vibrant and inspiring nature of the brand. The overall design should convey a sense of fun, creativity, and innovation, with the colors complementing each other to create a bold and eye-catching aesthetic. The name '.pick' should be incorporated in a sleek, contemporary font that matches the character’s lively spirit.»
Баночки
Оригинальный дизайн баночек
Для редизайна баночек было принято решение создать промпт-описания оригинальных изображений с помощью ChatGPT. Эти описания затем использовались в нейросети Ideogram для генерации новых дизайнов.
Дизайн от Ideogram
«Design of three beverage cans, each with a colorful and dynamic illustration of cartoonish cute mice characters with big ears, glowing vibrant inner ear membranes in orange and green hues.The cans are labeled with text in Russian and English, corresponding to different energy levels or moods: Stay Active with a grape flavor, Work with a tangerine flavor, and Chill with an apple flavor. Each can showcases a whimsical creature: a tired, purple character on the grape-flavored can, an energetic character with glowing orange features on the tangerine-flavored can, and a relaxed, teal character on the apple-flavored can. The background of each can includes a futuristic, neon grid pattern, emphasizing a tech-inspired, modern aesthetic. The style is clean and polished, resembling high-quality product renderings. Less»
Дизайн от Ideogram
В последнем варианте картинки в промте не было слова «cute», результат соответствующий.
Дизайн от Ideogram
Брендовый магазин
Для генерации промта снова был использован ChatGPT, а для генерации картинок, на этот раз — Leonardo AI.
Вариант магазина от LeonardoAI
«A modern convenience store interior featuring a dedicated display shelf for energy drinks with vibrant, collectible mouse-themed cans. The shelves are neatly organized, showcasing the cans in rows, each featuring one of the three colorful mouse characters (purple, orange, and blue). The display is illuminated with soft neon lighting matching the characters’ colors, creating a glowing and inviting aesthetic. The store has a clean and contemporary design with bright, well-lit aisles, and the energy drink section stands out with a branded sign above the shelf, reading 'Collect the Energy.' Promotional posters with the mouse characters and QR codes are placed nearby, adding a playful touch to the space. The setting feels lively and futuristic, attracting customers with its unique, colorful energy drink concept.»
Вариант магазина от LeonardoAI
Вариант магазина от LeonardoAI
Плакаты
Оригинальные плакаты
Изначальные плакаты были переработаны с использованием нейросети Leonardo.Ai в режиме Flow, что позволило быстро создать различные варианты и выбрать наиболее подходящие. Описания-промпты для каждого плаката были сгенерированы с помощью ChatGPT.
Оригинал и нейросеть
«A stylized digital poster featuring a moody cartoon character with large floppy ears glowing in neon purple and green hues. The character’s expression is tired and unimpressed, with half-closed, baggy eyes outlined in bold black. The background is black, accented by jagged, glowing neon green and purple lines, adding an energetic yet exhausted vibe. At the top, the text in bold green font reads: 'Мешки под глазами? ' Below, in a playful and futuristic style, the text says: 'Бодрись' followed by '.PICK.' A small QR code is positioned in the bottom-right corner, adding a modern and interactive element. The art style blends painterly shading with neon lighting, emphasizing the character’s glow and creating a mix of humor and sarcasm.»
Оригинал и нейросеть
«A digital poster featuring a distressed cartoon character with large floppy ears glowing with vibrant orange and red hues. The character’s face shows nervousness and panic, with sweat drops and wide, anxious eyes outlined in black. The background is solid black with a dramatic red squiggly line resembling stress or urgency. Above the character, the text reads in a bold and stylized font: 'Горят дедлайны? ' Below it, a motivating phrase 'Работай' is written, followed by '.PICK' in a minimalistic and futuristic style. In the bottom-right corner, a small QR code adds a modern touch. The art style combines painterly shading with bold outlines, creating a mix of tension and humor.»
Оригинал и нейросеть
«Poster design with a playful and surreal style, featuring a close-up view of a cartoonish character with exaggerated, expressive features. The character has large, round eyes and teal-colored accents on its ears and nose, with a glossy, almost 3D-rendered texture. The character appears relaxed and slightly surprised, positioned in the bottom half of the frame, with its ears pointing upwards. The background is solid black, emphasizing the neon elements: a glowing, curved teal line resembling a wave or swoosh above the character. The text is written in bold, modern fonts in Russian: 'ХОЧЕШЬ РАССЛАБИТЬСЯ? ' (Do you want to relax?) in red at the top, followed by 'ОТДЫХАЙ .PICK' in a futuristic, glowing style. A small QR code is placed in the bottom right corner for added detail. The overall composition conveys a relaxed and futuristic vibe, blending humor with sleek design.»
Сайт
Бренд также предложил сайт, где пользователи могли выбрать и заказать понравившийся вкус энергетиков. С помощью промта от ChatGPT и генерации с Ideogram, интегрированной в мокап, удалось переработать дизайн сайта.
Вариант оформления сайта от Ideogram
«Mockup of a playful e-commerce website for energy drinks featuring collectible mouse-themed characters. The homepage has a vibrant aesthetic with a clean white background to highlight the colorful cans. Each can displays one of three unique mouse characters (purple, orange, and blue), with interactive 3D renders spinning on hover. A banner showcases the slogan 'Energy. Personality. Collectibility.' with a 'Shop Now' button below. The shop grid highlights cans with zoom effects and short descriptions like 'Purple — Bold and Smooth Energy.' A character section introduces each mouse with bios, such as 'Purple: Perfect for gaming marathons, ' 'Orange: Explosive energy for adventures, ' and 'Blue: Chill focus for creators.' Neon accents, glowing effects, and parallax scrolling add dynamic visuals, with glowing QR codes and a sticky 'Add to Cart' button for easy navigation.»
Мерч
Бренд также предлагал мерч в виде фигурок и значков. Промт был составлен с использованием ChatGPT, а внешний вид был сгенерирован с помощью Ideogram.
Вариант фигурок от Ideogram
«Three collectible figurines designed as stylized cartoon mice with oversized ears and minimalistic features. Each figurine is made of polished, semi-transparent resin with a glossy finish. The ears are vibrant and colorful: one mouse has magenta ears, the second has orange ears, and the third has cyan ears. The bodies of the mice are smooth and metallic silver, with simple engraved eyes and a cheerful expression. The figurines are placed on small, round bases with a matte finish, matching the color of each mouse’s ears. The background is a soft gradient of white and light gray, emphasizing the sleek and modern look of the figurines. Subtle studio lighting creates realistic shadows and highlights.»
Вариант значков от ideogram
«A modern, minimalistic design featuring three glossy enamel-style badges shaped like a cartoon mouse head. Each badge has a reflective metallic outline and vibrant, semi-transparent ear colors: magenta, orange, and cyan. The mouse faces have simple, stylized eyes and subtle shadows for depth. A small metallic arrow points upward, positioned between the badges, indicating a choice or selection. The background is clean and white with soft lighting, enhancing the glossy and polished look of the badges.»
Использованные сервисы
1. Leonardo.Ai 2. Recraft.Ai 3. Ideogram.Ai 4. СhatGPT 5. What Font Is 6. Adobe Color
