Каток «Медеу» глазами AI
Исходный проект
Ссылка на проект: https://portfolio.hse.ru/Project/214320#
Цель данного проекта — ребрендинг ледового катка «Медеу» с помощью различных нейросетей.
Описание оригинального проекта: «Ледовый каток „Медеу“ находится в городе Алматы и является самым высокогорным открытым ледовым катком в мире. Именно здесь можно перезагрузиться от однотипных рабочих будней, покататься на коньках и понаблюдать за природой».
Для создания и редактирования промптов был использован ChatGPT.
Логотип и цветовая палитра
С помощью Leonardo, Ideogram и Recraft я генерировала варианты нового логотипа. Итоговый вариант получился в Ideogram. Мне хотелось, чтобы логотип был вписан в пространство катка, так что для его демонстрации я сгенерировала билборд. Палитра должна быть холодной, в фиолетовых и синих тонах.
Мой запрос в ChatGPT: /make my prompt more detailed. Generate a logotype billboard for the Medeu ice rink. It should be in a city surrounded by a snowy landscape. Image should be in purple, blue tones.
/final prompt in Ideogram: a logotype billboard for the Medeu ice rink. The billboard has a purple and blue gradient background. There is a large white text that says «Medeu Ice Rink». Below the text, there is a high-angle shot of the rink with a snowy landscape in the background. The overall image has a cold ambiance.
Сервис WhatTheFont помог определить похожий шрифт, который сгенерировала нейросеть. Им оказался VVDS Fifties ExpMedium. С помощью Adobe Color были определены основные цвета изображения, далее они будут использованы во всём проекте.
Генерация плакатов
Мой запрос в ChatGPT: /make my prompt more detailed. Create a series of promotional posters on the theme of recreation at the Medeu ice rink. Each poster should say Medeu Ice Skating Rink. All posters should be in purple and blue soft tones. The light is soft, natural.
/final prompt in Ideogram: a photo of a series of promotional posters for the Medeu Ice Skating Rink. Each poster has the text Medeu Ice Skating Rink in purple and blue soft tones. The posters are placed on a wooden structure near the ice rink. The background contains the ice rink, mountains, and a clear sky.
/final prompt in Ideogram: a series of promotional posters on the theme of recreation at the Medeu ice rink. Each poster says «Medeu Ice Skating Rink» and «Welcome to Medeu». All posters are in purple and blue soft tones. The light is soft, natural, and photo-like.
/final prompt in Ideogram: a photo of a soft, natural light illuminating the Medeu ice rink. There are multiple promotional posters with the text Medeu Ice Skating Rink and «Welcome to Medeu». The posters are in purple and blue soft tones. There are people ice skating in the background. The rink is surrounded by mountains.
Генерация мерча
Мой запрос в ChatGPT: /make my prompt more detailed. Create different merch for the Medeu skating rink. All images should be in soft purple and blue tones. The lighting is soft and natural 1. T-shirt with the inscription «From Medeu, with love», 2. Scarf with snowflakes, 3. A postcard with the words «Medeu. The Main Ice of the Country», 4. Stickers in the form of skates, snowflakes, stars.
/final prompt in Ideogram: 1. A soft purple T-shirt with the inscription «From Medeu, with love». The text is written in a cursive font and is placed in the center of the shirt. 2. A soft purple scarf with white snowflakes. The scarf has a fringe and is long enough to wrap around the neck several times. 4. A postcard with the words «Medeu. The Main Ice of the Country». The text is written in a bold, modern font. The background of the postcard contains a photo of the Medeu skating rink with mountains in the background. 5. A photo of several stickers in the form of skates, snowflakes, and stars.
/final prompt in Ideogram 1: a cinematic shot of a snowy city with a billboard advertising the Medeu ice rink. The billboard has a large purple text that says «Medeu Ice Rink». In the background, there are tall buildings with purple and blue tones.
/final prompt in Ideogram 2: a photo of a thermos with the Medeu logo and pattern on it. Next to the thermos, there is a cup of tea. The thermos is placed on a stand near the ice rink.
/final prompt in Ideogram 3: a photo of a person wearing a jacket that says «Medeu Instructor». The person is standing near the ice rink.
/final prompt in Ideogram: A photo of a thermos and a cup of tea. The thermos and cup have the Medeu logo in purple and blue tones. The background is a snowy landscape.
Мой запрос в ChatGPT: /make my prompt more detailed. Generate a space for the sale of branded products of the Medeu skating rink in Almaty. The store should be in a vintage style, with shades of blue and purple. There should be sweaters, scarves, hats, skates and other skating products on the shelves.
/final prompt in Ideogram: a photo of a vintage-style store selling branded products of the Medeu skating rink. The store has shades of blue and purple. There are sweaters, scarves, hats, skates, and other skating products on the shelves. The store has a wooden exterior and a few items are placed outside. The background reveals a snowy landscape with tall buildings.
Генерация пространства
Мой запрос в ChatGPT: /make my prompt more detailed. Generate a small cafe that will sell merch and coffee for visitors to the Medeu skating rink. Outside the window you can see the skating rink and nature.
/final prompt in Ideogram: a small cafe with a vintage style and shades of blue and purple, located near the Medeu skating rink. There are tables and chairs inside the cafe. The cafe has a wooden structure and a tin roof. Outside the window, you can see the skating rink and nature.
/final prompt in Ideogram: a photo of the Medeu rink with people relaxing in the stands. The rink has a blue ice surface and orange borders. The stands are made of wood and have blue seats. The background is filled with beautiful nature and soft light.
/final prompt in Ideogram 1: photo of a vintage-style store selling branded products of the Medeu skating rink in Almaty. The store has shades of blue and purple. There are sweaters, scarves, skates on the shelves. The background has a purple curtain.
/final prompt in Ideogram 2: a photo of the Medeu rink with people relaxing in the stands. The rink is surrounded by beautiful nature. The lighting is soft. There are plants and a potted palm tree near the window. The window overlooks the skating rink and nature.
/final prompt in Ideogram 3: a photo of a ticket sales register. There are paintings of the skating rink and price information on the walls. The register is purple.
Использованные нейросети
ChatGPT (написание и редактирование промптов) WhatTheFont (поиск шрифта) Adobe Color (цветовая палитра) Ideogram (логотип, генерации мерча, постеров, пространства) Leonardo (пробные генерации) Recraft (поиск логотипа, пробные генерации)
